IC INTRACOM forays into Middle East to capitalize on region's booming computer peripherals market

IC INTRACOM, a Florida-headquartered multinational company that develops, manufactures and sources more than 2,000 PC peripherals, accessories and networking products under the MANHATTAN and INTELLINET NETWORK SOLUTIONS brands, announced at a gala dinner, its entry into the Middle East to tap the region's booming computer peripherals and networking market.

In partnership with EUROSTAR IT & Telecom, IC INTRACOM is keen to capitalise on the fast-growing demand for ICT products in the regional markets. According to a recent IDC report, the demand for ICT products across the Middle East is set to increase at an annual rate of more than 16.9 per cent till 2009, with spending predicted to double and reach US$16.8 billion.

IC INTRACOM's attractively packaged, lifetime warranted products are generating high profit margins for more than 40,000 PC retailers, VARs and system integrators in over 90 countries around the world. The company offers a variety of services to help mid-sized companies cultivate partnerships with manufacturers in Asia and makes custom cable for original equipment manufacturers (OEMs).

Danny Lo, Director of International Sales, IC INTRACOM, said, "The pace of growth and development being witnessed in most of the Middle East, especially in the UAE, has made the region a high potential market for us. We are counting on the Middle East to contribute greatly to the shared success of both IC INTRACOM and our reseller partners. Our decision to partner with EUROSTAR IT & Telecom will certainly help us consolidate our presence in the Middle East since they possess the required expertise, resources and know-how to maximize our reach in these markets."

"Since our inception, we have successfully adopted a unique business model to meet the needs of distributors, independent PC retailers, VARs and systems integrators worldwide and we look to replicate this success in the Middle East as well," added Lo.

The key to IC INTRACOM's success has been a time-tested seven-point value proposition that it delivers to each customer, including 1. Dedication to the Distributor, 2. High Reseller Margins, 3. Expert Selection, 4. Attractive Retail Packaging, 5. Powerful Brand Recognition, 6. Experienced Technical Support and 7. Lifetime warranty.

Raju T. Jethwani, Chairman of EUROSTAR Group, said, "Being chosen as a distributor for IC INTRACOM's wide range of products in the region is testament to the quality of our services, in-depth market knowledge and unparalleled expertise. We look forward to working closely with IC INTRACOM to help them gain a strong footing in the high potential markets of the region, while building a mutually beneficial long term partnership with them and sharing the same visions of growth and success."

IC INTRACOM's mission is to become the global leader in providing the personal computer reseller with a comprehensive product solution for the high margin areas of their business. The company's MANHATTAN brand consists of computer components and peripherals, cables, and accessories, while the INTELLINET NETWORK SOLUTIONS brand consists of active and passive networking equipment.

Partnering with leading technology firms such as Samsung, Razor, Lite-On (exclusively for the African market), and now Astone and IC INTRACOM, EUROSTAR IT & Telecom distributes a portfolio of products including state-of-the art TFT LCD monitors, Optical Storage Devices, Printers (Laser, DeskJet, and Multifunction) and other technologically advanced lifestyle products. The company has distribution partners across the Middle East, Africa, CIS & the Indian Subcontinent and these partnerships help it derive maximum business value and penetration in target markets.