Al Bustan Centre and Residence appoints new Marketing Manager

Mr. Jabbour, whose experience includes both agency and corporate roles, involving a wide variety of brand and retail sectors, joined Al Bustan Centre and Residence from Insight, a corporate identity and strategic design company, in Saudi Arabia.

He has just finished his first three weeks in office. Given his wide experience in marketing within GCC and the Middle East, and Europe, Mr. Jabbour will be responsible for spearheading the company's regional marketing programme and directing a small but effective marketing team based in Dubai to drive market penetration.

Meanwhile, Mr. Moussa El Hayek, GM of Al Bustan Centre and Residence, has welcomed the appointment of Mr. Jabbour to the position of marketing manager. He said: "We are pleased to announce the appointment of Talal S. Jabbour as marketing manager of Al Bustan Centre and Residence. He will be responsible for developing marketing activities with the focus being on strategic direction and tactical implementation within UAE and in the region. Mr. Jabbour will also be responsible for making effective marketing strategies through creative programs. His contribution has been invaluable from the very start and we are sure he will fulfill his responsibility well."

Mr. Jabbour - a Lebanese national - has a broad and varied marketing background. His 15-year marketing career has spanned some outstanding business entities in the region. He has worked in different countries such as Cyprus, Lebanon, Saudi Arabia, Turkey, Oman, and UAE.

Mr. Jabbour, who brings with him a wealth of experience in the marketing industry, said: "I am extremely happy to be here and will be looking forward to help drive the growth of the centre and the residence even further. My appointment will add more experience to an already strong business entity and I look forward to helping the marketing team drive our business forward within UAE and in the region. The firm required an aggressive regional marketing strategy and my previous experience in the region will be fundamental in engineering further Al Bustan Centre and Residence's growth and position it as a major family destination in this competitive market."