Mr. Abdul Aziz Al Bannai, Chairman of Axiom Telecom, accepted the award from H.H. Sheikh Hamdan Bin Mohammed Al Maktoum who attended the closing ceremony.
"I'd like to thank H. H. Sheikh Hamdan Bin Mohammed Al Maktoum for honoring Axiom and awarding us with the Innovations Award for Best Promotions. Axiom prides itself on listening to our customers and we love being able to reward them with exciting and competitive promotions and its great to be recognized for our efforts," said Mr. Abdul Aziz Al Bannai.
During the '45 Days.45 Winners' promotion across all Axiom outlets in Dubai, customers had access to a huge range of great deals and new products, showcased in a 32 page buyers guide. Everyday for the 45 days of DSF, customers won a whole host of fabulous prizes including 45 FREE flights to anywhere in the world, driving an F1 car for a day, a helicopter and balloon ride over Dubai and other great adventures & gifts.
In terms of innovation from the retail side, this was the first festival showcasing Axiom's new interactive retail format in its flagship stores in Deira City Centre, Mall of the Emirates and Town Centre. The new showrooms feature live experience zones where customers can demonstrate and try out the latest handsets live. The new stores also feature, a new range of MP3 players and the largest range of mobile phones in the marketplace and a dedicated Bluetooth accessories zone.
In the experience zones for music, photo and business, customers are able to listen to music on mobile phones, and test the photo capability of mobiles, through Bluetooth, printing live in store and test the latest business PDA's. The zones have been designed and driven by customer demand and research.
"We believe our new stores lead the mobile world in terms of layout and live experience - the power of the Dubai Shopping Festival, our amazing promotions and our innovative stores attracted many customers to the Axiom stores," commented Faisal Al Bannai, Chief Executive Officer, Axiom Telecom.
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Axiom Telecom wins DSF Innovation award
- United Arab Emirates: Monday, February 05 - 2007 at 11:16
- PRESS RELEASE
Axiom Telecom, the region's flagship mobile phone retailer and distributor, won the Dubai Shopping Festival Innovation award for outstanding promotions on February 2007.
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About Axiom TelecomFounded in 1997 by its CEO and local entrepreneur Faisal Al Bannai, Axiom Telecom is the largest mobile wireless retailer in the Middle East with revenues exceeding Dhs two billion.
Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East, with over 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt (from January 2007). Axiom currently employs over 1300 staff and has direct partnerships with the world's leading mobile brands including Nokia, Sony Ericsson, Motorola, Samsung, LG and i-mate. In addition to mobile retail and distribution, Axiom Telecom is also a partner of du in the UAE and Mobily in KSA as well as the region's largest Thuraya satellite service provider. It has the region's largest service centre infrastructure and recently won independent customer service awards. TECOM - a member of the prestigious Dubai Holding group - took a significant share in Axiom in December 2005.
About Al Bannai Group
Founded in 1960, Al Bannai Group is a locally owned and operated company; businesses owned by the group are: Gelato, UNO, Arabiata, Naanplus, Sofra Worldwide, Axiom Telecom, Target printing press, Emirates Marine Services and FF International.
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, February 05 - 2007 at 11:16 UAE local time (GMT+4)
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