Dubai Gold & Jewellery Group wins DSF Best Retail Services Award

Every raffle coupon issued by DGJG during the 45 day shopping bonanza came with a detachable Golden Smiley that customers could tear off and give to their favourite jewellery retailer as an appreciation for their services. Retailers who collected the maximum number of smiley would then qualify for Customer Choice Award in various categories.

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Executive Council presented the award to Tawfique Abdullah, Chairman of Dubai Gold & Jewellery Group.

'We launched the customer service rating programme to motivate retailers to provide the best service during DSF which is one of the biggest festivals for the jewellery industry. The programme was enthusiastically received by the industry and sales figures reached an all time high of AED 1 billion during this DSF, 'said Tawfique Adullah, Chairman of Dubai Gold & Jewellery Group.

Over 350 gold jewellery outlets that participated in DSF carried a Golden Smiley with the message, 'Vote for your Jeweller' and DGJG sold a record number of 1.05 million DSF raffle coupons.

'The award was definitely a great incentive for the retail staff, nothing is better than customer appreciation for their efforts and the smiley did just that. It was a cost effective and innovative tool to measure customer satisfaction levels and boost retailer morale,' said Rajesh Popley, Managing Director, Al Anwar Gold & Jewellery.