HP takes to the road to showcase latest imaging and printing portfolio to customers

Aimed at enterprise customers across the Middle East region, the roadshow covered a series of areas for key IT, purchasing, facility and service managers, and served to educate customers about streamlining their printing solutions as well as showcasing HP's new offerings in the region.

The event was HP's largest-ever rollout of multifunction printers in the region, which visited eight destinations including Abu Dhabi, Dubai, Riyadh, Jeddah, Cairo, Oman, Kuwait and Qatar, with key customers attending from all over the region.

The roadshow illustrated HP's recent announced plans to strengthen its enterprise imaging and printing product portfolio and strategy to increase the size and expertise of its sales force and to provide customers with unprecedented levels of service, information and business insight.

Thomas Vajak, Enterprise Business & Sales Manager, Imaging and Printing Group, HP Middle East:

"Customers are demanding more industry-specific offerings and vertical solutions that address critical business needs such as improving processes, operational efficiencies, cost savings and revenue. HP has the proven expertise and the capabilities to address specific IT and end-user challenges for the future and we wanted to demonstrate this very strength to our customers with the help of roadshows."

Largest multifunction printer rollout in company history

At the roadshow, HP also showcased it's new multifunction printer (MFP) lineup which adds to the HP LaserJet portfolio, offering the industry's most complete set of options for both enterprise and small to mid-size business customers.

HP Technologies

HP also highlighted various HP Technologies to customers at the roadshows including HP's Web Jetadmin, Color Access Control and Award Winning Universal Print Driver.

HP's Web Jetadmin platform is a web-based print management solution that helps optimize device utilization, control color costs, and streamline supplies management by enabling remote configuration, monitoring, and troubleshooting of network printers and associated print infrastructure components. HP Color Access Control lets IT managers choose the level of control they need, through maximizing colour value, monitoring printing by users or applications, or even billing internal departments for color printing. With HP Universal Print Driver, a single, intelligent driver replaces individual drivers, which helps save valuable IT time, makes printing easier for end users, and reduce calls to the help desk.

Key products showcased included:

• HP LaserJet M3035/3027 MFP Printer series - A compact, affordable workteam MFP that delivers up to 35ppm with exceptional output and a convenient stapler. This new product also includes an improved control panel with an intuitive and very simple touch-screen allowing easy interaction by visually walking through procedures, and assisting with setup and troubleshooting.
• HP LaserJet M4345 MFP Printer series - The follow on to the industry changing 4345 MFP. Ideal for workgroups, the MFP offers fast printing and copying at up to 43ppm optional faxing and advanced digital sending with paper handling, finishing and the improved control panel.
• HP LaserJet M5035/5025 MFP Printer series - The wide format MFP provides cost-effective A4 and A3 printing and copying at up to 35ppm, faxing and stapling options, with advanced digital sending and improved control panel.
• HP LaserJet CM1015/1017 MFP -. Combining print speeds of up to 8ppm (colour and black-and-white) with HP ImageREt 2400 technology and HP Colorsphere Toner, this affordable printer produces professional documents and photo printouts with brilliant colours. With its small footprint, the easy-to-use device fits easily on a desktop.

HP's also showcased it's latest range of monochrome technology for customers looking to increase office efficiency, and expanding the range of colour printing systems for customers looking to improve the effectiveness of general office documents and marketing collateral. These include:
• HP LaserJet P3005 Printer series - A fast, feature-packed network capable monochrome printer series with optional two-sided printing and Instant-on Technology. The series is ideal for document-intensive, small work team environments requiring high-quality printing with low maintenance.
• HP Color LaserJet CP4005 Printer series - Offering durable, high-performance colour printing with a fast first page out due to Instant-on Technology, easy sharing and low operating costs. Designed for HP ColorSphere Toner, which provides stunningly high quality prints.