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Huge demand for Dubai outdoor
- United Arab Emirates: Tuesday, February 06 - 2007 at 07:54
Advertisers are facing a two-year wait for space on Dubai's Sheikh Zayed Road due to huge demand, according to Campaign ME. The price of roadside adds between the Trade Centre roundabout and the second interchange have at least doubled and even tripled in some cases, according to industry experts. Some advertisers have resorted to using hot air balloons and building wraps to get their message out.
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James McInerney, News EditorTuesday, February 06 - 2007 at 07:54 UAE local time (GMT+4)
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This article was updated on Sun Apr 22 2007.
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