Orange Business Services highlights the benefits of IP transformation at Cairo ICT

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Part of the Orange Business Services offer includes 'Solutions for Operators' which supports IP transformation for existing and new telecoms operators.

In addition, Orange Business Services is sponsoring and leading the conference session on 'Building tomorrow's IP network', on Tuesday, February 6th. The session will explore the way that organisations can manage the difficulties created by the competing pressures of the need for greater control of operations within an ever-tightening international regulatory environment, and the demand from employees for greater autonomy and flexibility, liberating the workplace, improving productivity, and enhancing customer service.

'Business customers want a simple solution and a single provider to address all their complex telecom/ICT needs,' comments Lionel Reina, Vice President, Eastern Europe, Middle East & Africa, Orange Business Services. 'Orange Business Services is the first to simplify communications in this way by uniting the worlds of fixed and mobile voice and data, network services, managed and IT services and outsourcing. Orange Business Services is taking the Orange brand into the global business market with one of the industry's broadest communications portfolios, as part of France Telecom's NExT strategy (New Experience in Telecommunications Services) to become the world's first truly integrated operator.'

IP transformation - transforming customer service

IP is having a major impact on all levels of communication and is driving enterprises down a course of fixed-mobile convergence that will create seamless communications experiences. Once established, IP provides a future-proof platform to deliver efficiencies and enhance customer services. Orange Business Services has more than 500 multinational customers in the Middle East; one regional example is EFG Hermes, the Arab world's premier investment banking firm, which has already embraced IP telephony services and is now working to enhance its call centre operations to support its expansion plans in the Middle East region. Orange Business Services has been working with EFG-Hermes since 2005 when the implementation of an MPLS based IP network provided a future-proof platform for their contact centres and the telephony systems to support them. The latest phase of a long-term contract with Orange Business Services was recently announced (November 2006), through which EFG-Hermes will expand its base of existing offices in Egypt, the UAE and Saudi Arabia as well as increase the number of call centre agents from 100 up to 500, as part of its overall expansion strategy, and to capitalise on growth opportunities in the Middle East region.

Solutions for (new and existing) Operators

'Solutions for Operators' from Orange Business Services allows new and existing telecom operators to become customer-centric and to develop an integrated portfolio of fixed and mobile services, based on IP transformation, delivering next generation networks and services which were previously out of reach.

'Established telecoms operators and service providers have to face an increasingly competitive environment in the Middle East,' says Lionel Reina.

'With the region's construction and development boom, new competition here includes real estate developers, who are increasingly willing to become local, campus and regional operators. The opportunity for them is increasingly attractive as broadband development grows rapidly in the MENA region. Our Solutions for Operators program offers the international expertise and experience of Orange Business Services, plus the substantial research and technology resources of France Telecom, allowing the customer to stay focused on its core business. We are already working on a program with Solidere in Beirut and we are looking at expanding this approach across the region.'