du announces price structure, products and launch date of mobile services

People who have booked their mobile numbers will be able to confirm and pay online for their du number from 11 February. du also revealed their four core products - Monthly Plan (Postpaid) and, Pay As You Go (pre-paid) for their personal customers; du Business Pay As You Go Plus (prepaid) and du Business Mobile Connect (post-paid) for small, medium and large enterprises.

Addressing a press briefing, Osman Sultan, Chief Executive Officer of du, also provided details of du's introductory range of products, including specific offers for consumers and businesses.

Commenting on this milestone announcement, Sultan said: 'du is coming to life. The launch of our mobile services starting from 11 February marks a very exciting start for us. We thank all our valued customers and people of the UAE for their continued support and encouragement thus far. We look forward to getting closer to our customers and adding quality to their lives through our easy to use and innovative range of products and services.'

A comprehensive advertising campaign providing information on products and services and tariff plans will be rolled out on the 8 February, as a lead up to the launch.

du's services include Pay by the Second, Me&Mine, Mobile Payments, MyWorld, and Next Generation Mobile Services (NGMS). These are available on both the Monthly Plan and Pay as you Go packages for personal customers.

For business customers, the value proposition includes Dedicated Account Managers, Fair And Transparent Billing, Business Helpdesk, and Tailored Business Solutions as per the business
requirements of a company. (Please refer to Press Release titled 'du Rolls Out Special Products And Services for Businesses' for further details).

Starting 11 February, people can pay online at www.du.ae to confirm and pay for their du numbers, booked through the Number Booking campaign. In a tangible gesture from the start on how far du will go for the convenience of it's customers, du SIM cards will be couriered free of charge to those who confirm and pay for their numbers online. Large enterprise customers will be contacted directly by their dedicated Account Managers.

From the 25th February, SIM cards can also be collected from du distribution channels, including nine du shops and 90 premium dealers.

'Half a million customers opted to book a du mobile number with the 055 prefix during the Number Booking campaign, and we are confident our tariff plans, products and services will meet with their expectations. However, I would like to emphasise that all those who confirm their numbers will not receive the SIM card the same day due to the unprecedented logistical operation facing the courier services. The entire exercise will take a few weeks. However, the du network can be accessed as soon as the SIM cards are received,' added Sultan.

du also announced details of the 'Thank you' offer for all those who opted for du numbers ahead of launch. A special 'thank you' initiative will also be extended to existing fixed services customers in areas that are already covered by du.

du mobile services will be available in 85 percent of the populated areas in the UAE. The remaining 15 percent, comprising remote villages and deserts, will be covered by national roaming facility where customers can switch to the etisalat network, if available.

'We will be optimising and expanding our network everyday as we ramp up our capacity. We will also share network coverage maps to our customers indicating the progress of our coverage,' said Sultan.

At launch, du will offer 171 international roaming destinations, one of the most extensive for any telecom operator to provide at the time of launch.