CUBIC stands for "Creating Ultimate Breakthrough in Intelligent Communications." It simply connects to databases and back-office systems from one end, and to the GSM network from the other end, thus enabling access to information through the GSM network.
The CUBIC suite of solutions has three main components: CUBIC SME, which is targeted to small and medium enterprises, uses Estarta's technologies to SMS and WAP enable data for these enterprises, and can be upgraded to CUBIC Enterprise Edition (EE), which is designed for large scale enterprises using the combination of CUBIC SME, Microsoft's Mobile Information Server (MIS) and other Microsoft solutions such as BizTalk Server. CUBIC EE enables seamless connectivity to back-office and ERP solutions and offers a wide range of functionalities and advanced usage options. CUBIC also offers a Personal Information Management component that enables mobility for corporate intranets and allows for group messaging and event notifications.
Erad International of Bahrain has been chosen as a lead marketing partner for CUBIC.
"CUBIC is a middleware that sits between a system that provides information and the GSM Network to meet clients needs to accessing information remotely. We are confident Erad can help show the value of CUBIC to clients in the region," commented Basil Al Salah, Chief Operating Officer of Erad International.
CUBIC boasts several unique functionalities such as the ability to "pull" information by sending messages and querying connected databases, the ability to "understand" received messages through the use of Estarta's proprietary artificial intelligence technologies, and the accommodation of both the English and Arabic languages, all using the latest security measures.
"Estarta is proud to present CUBIC to the regional and international markets. It took us years to build this great technology and we are confident our clients will see the strong value it offers and will get a quick return on their investment," commented Ennis Rimawi, Chairman and President of Estarta.
"We are proud to partner with Microsoft to offer CUBIC to large enterprises and with Erad to act as a leading marketing arm for CUBIC in the region," added Rimawi.
Mohammed Kateeb, Managing Director, Microsoft Middle East said, "We are very pleased and excited about our investment and role in supporting Estarta, a venture that is sure to expand regional market opportunities through enabling technology access."
"We will continue to encourage technology-driven opportunities that develop from this region. Microsoft's investment in Estarta is a positive indication of our commitment to playing a leadership role in bridging the digital divide. We are keen on developing talent from within the region and to be open to opportunities that will place this region on the international map," added Kateeb.
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Estarta Solutions announces the launch of the 'CUBIC' suite of mobility solutions
- United Arab Emirates: Thursday, October 17 - 2002 at 09:41
- PRESS RELEASE
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Estarta Solutions and Microsoft Corporation announced the launch of CUBIC; a suite of mobility solutions that uses Estarta's technologies and leverages Microsoft's solution offerings to enable mobile information management and accessibility through the Short Messaging Service (SMS) and Wireless Application Protocol (WAP) offered by GSM operators.
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Posted by Anne-Birte Stensgaard, News EditorThursday, October 17 - 2002 at 09:41 UAE local time (GMT+4)
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This article was updated on Wed Jan 14 2004.
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About Estarta Solutions
Estarta Solutions is an international IT solutions company with offices in Amman, Boston, and Doha. Estarta focuses on IT Consulting and Implementation services and products for Businesses, Governments, and Technology Companies in the US, Europe, and the Middle East. Estarta is a 200-person company, the result of a merger between Zeine Technological Applications and ONEWORLD Jordan. Estarta's has demonstrated its capabilities by having successfully served clients such as Thomson Financial, Apple, 3Com, Siemens, several wireless operators, and Governments. For such clients Estarta's services range from product development outsourcing, to full eBusiness/eGovernment solution definition, design, development, testing, deployment, and maintenance. Estarta helps its clients succeed through a unique combination of a collaborative, consultative approach; technical capability; and high quality global delivery model. Estarta has domain expertise in the following areas: eGovernment, eBusiness, Telecommunications, Finance and Banking, and Transportation. Technology capabilities include Microsoft Technologies, Wireless Technologies, Java Technologies, Embedded Development, and UML. When appropriate Estarta leverages its patent pending intelligent pattern recognition and parsing engine to rapidly create smart applications such as Cubic, an intelligent wireless SMS platform. Due to the nature of Estarta's client base, Estarta uses the most advanced technologies, tools, and quality processes to deliver custom tailored solutions. Estarta is approaching CMM Level 3 certification. Estarta's technical depth is further demonstrated by the fact that Estarta's code will be in the next version of Windows XP. Estarta's address on the World Wide Web is: www.estartasolutions.com
About Microsoft Corporation
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft opened its Dubai-based Middle East office in 1991, headquartered at Dubai Internet City and is responsible for all aspects of the company's business in the region, covering UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain Yemen, Lebanon, Jordan, Cyprus, Malta, Egypt and Pakistan. Microsoft Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is: www.microsoft.com/middleeast. Microsoft, SQL Server 2000, IIS 5.0, Visual Studio.NET and BizTalk Server are registered trademarks of Microsoft Corp. in the United States and/or other countries.
About Erad International
Erad International is a Bahrain-based company specialized in providing IT solutions to the regional markets. Erad has several strong alliances and is a Microsoft Gold Certified Partner. With its team have serviced clients from a full e-Business/ e-Government solution definition, design, development, deployment, and maintenance. Erad has domain expertise in the following areas: e-Government, e-Business, Telecommunications, Finance and Banking, and Transportation. Technology capabilities include Microsoft Technologies, Wireless Technologies, Java Technologies, Embedded Development, and UML.
For further information contact:
Estarta Contact:
Basim Saleh
Business Development Manager
Amman-Jordan
Tel. 00-962-6-533-0751
Fax. 00-962-6-533-0752
Erad Contact:
Basel Al Salah
Chief Operating Officer
Manama-Bahrain
Tel. 00-973-230-245
Fax. 00-973-263-258
Microsoft Contact:
Aimee Peters
Microsoft Middle East-South Gulf
Dubai-United Arab Emirates
Tel. 00-971-4-391-7246
Fax. 00-971-4-397-1001
Estarta Solutions is an international IT solutions company with offices in Amman, Boston, and Doha. Estarta focuses on IT Consulting and Implementation services and products for Businesses, Governments, and Technology Companies in the US, Europe, and the Middle East. Estarta is a 200-person company, the result of a merger between Zeine Technological Applications and ONEWORLD Jordan. Estarta's has demonstrated its capabilities by having successfully served clients such as Thomson Financial, Apple, 3Com, Siemens, several wireless operators, and Governments. For such clients Estarta's services range from product development outsourcing, to full eBusiness/eGovernment solution definition, design, development, testing, deployment, and maintenance. Estarta helps its clients succeed through a unique combination of a collaborative, consultative approach; technical capability; and high quality global delivery model. Estarta has domain expertise in the following areas: eGovernment, eBusiness, Telecommunications, Finance and Banking, and Transportation. Technology capabilities include Microsoft Technologies, Wireless Technologies, Java Technologies, Embedded Development, and UML. When appropriate Estarta leverages its patent pending intelligent pattern recognition and parsing engine to rapidly create smart applications such as Cubic, an intelligent wireless SMS platform. Due to the nature of Estarta's client base, Estarta uses the most advanced technologies, tools, and quality processes to deliver custom tailored solutions. Estarta is approaching CMM Level 3 certification. Estarta's technical depth is further demonstrated by the fact that Estarta's code will be in the next version of Windows XP. Estarta's address on the World Wide Web is: www.estartasolutions.com
About Microsoft Corporation
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft opened its Dubai-based Middle East office in 1991, headquartered at Dubai Internet City and is responsible for all aspects of the company's business in the region, covering UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain Yemen, Lebanon, Jordan, Cyprus, Malta, Egypt and Pakistan. Microsoft Corporation's address on the World Wide Web is: www.microsoft.com Microsoft Middle East's Web site is: www.microsoft.com/middleeast. Microsoft, SQL Server 2000, IIS 5.0, Visual Studio.NET and BizTalk Server are registered trademarks of Microsoft Corp. in the United States and/or other countries.
About Erad International
Erad International is a Bahrain-based company specialized in providing IT solutions to the regional markets. Erad has several strong alliances and is a Microsoft Gold Certified Partner. With its team have serviced clients from a full e-Business/ e-Government solution definition, design, development, deployment, and maintenance. Erad has domain expertise in the following areas: e-Government, e-Business, Telecommunications, Finance and Banking, and Transportation. Technology capabilities include Microsoft Technologies, Wireless Technologies, Java Technologies, Embedded Development, and UML.
For further information contact:
Estarta Contact:
Basim Saleh
Business Development Manager
Amman-Jordan
Tel. 00-962-6-533-0751
Fax. 00-962-6-533-0752
Erad Contact:
Basel Al Salah
Chief Operating Officer
Manama-Bahrain
Tel. 00-973-230-245
Fax. 00-973-263-258
Microsoft Contact:
Aimee Peters
Microsoft Middle East-South Gulf
Dubai-United Arab Emirates
Tel. 00-971-4-391-7246
Fax. 00-971-4-397-1001
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