The store opens in partnership with Al Tayer Group, and provides everything expectant parents need to prepare for the arrival of their baby.
The Mamas & Papas store at Marina Mall is spread over 6200 Sq ft. and its interior design closely emulates that of the recently opened, award-winning Regent Street store in London. The store offers a comprehensive range of affordable luxury nursery products for which Mamas & Papas are renowned. In fact, the wide selection is amply reflected in the current Autumn Winter 06/07 collection.
The various sections of the store include award-winning Travel and Transportation Systems, stylish maternity Fashion and Babywear plus high quality Furniture and Interiors including highchairs and complete Room-sets, as well as Toys and Gifts. The store has a warm ambience that helps parents to visualize their ideal nursery and features two private rooms where customers can enjoy services including free personal consultation, shopping advice and a gift registry.
Mamas & Papas also provides customers with a 'Delivery and Assembly' service for room-sets and retails a collection of the ultimate designer pushchairs such as the Pliko Pramette, which was awarded the Gold Award for Best Pushchair for the second year running by Mother & Baby magazine and the multi-award winning Primo Viaggio SIP Infant Carrier.
The opening of the Mamas & Papas store at Marina Mall will be followed by additional launches in other locations across the UAE as well as Qatar and Kuwait in 2007.
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Mamas & Papas - UK's leading nursery and maternity retailer launches in the UAE
- United Arab Emirates: Thursday, February 08 - 2007 at 16:58
- PRESS RELEASE
Mamas & Papas, the UK's No.1 designer nursery brand has launched its first store in the UAE at Abu Dhabi's Marina Mall, located on Level One of the Mall's new extension.
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Notes and media contacts
About Mamas & Papas:Mamas & Papas is a family owned business based in Huddersfield, West Yorkshire - United Kingdom and is currently celebrating 25 years of trading. The Marina Mall launch marks another jewel in the company's jubilee year and commemorates the ongoing success of a business that started as a small independent nursery specialist in 1981 and now features 32 stores with new launches planned in the UK for 2007. Mamas & Papas currently has 1,100 staff, over 2500 products in the range and had a turnover of over 100 million pounds in 2006.
"When we first came to the nursery industry and we were looking for products for our first
child, we were surprised at the very few concessions to style and fashion. We believe that
these elements, along with comfort and safety should be inherent in every Mamas & Papas
product.
We always strive to understand and anticipate the needs of pregnant women and their
partners, their babies and young children to facilitate the design and development of a
range of innovative and stylish nursery related products.
By anticipating the ever changing needs of the pregnant mother and their families whilst
remaining true to our core values, we are proud to be the UK's number one nursery brand.
Welcome to our world"
- David & Luisa Scacchetti
About Al Tayer Group:
Established in 1979, Al Tayer Group is among the GCC's leading diverse business groups. Adding new dimensions to the country's landscape with foresight and innovation, Al Tayer Group represents some of the world's most renowned brands in the Automobile, Fashion, Jewellery, Perfume & Cosmetics and Publishing as well as Business & Service industries. Headquartered in Dubai, UAE, the Group comprises 40 companies and over 4000 employees.
The Group's Fashion and Jewelry division represents some of the most exclusive brands like Asprey & Garrard, Bvlgari, Boucheron, Bottega Veneta, Dolce & Gabbana, Giorgio Armani, Gucci, Sergio Rossi and Yves Saint Laurent. With the opening of the largest Harvey Nichols store outside of the UK, Al Tayer Group further consolidates its position as the largest luxury retailer in the region.
Through the Automotive division the Group represents a wide portfolio of brands in the UAE which include Ferrari, Maserati, Ford, Lincoln, Mercury, Land Rover and Jaguar. The Perfumes & Cosmetics division is active in the distribution as well as retail sector, operating the second largest perfumes and cosmetics chain in the UAE.
The Al Tayer Group's representation in other fields includes ABB, Danzas and National Car Rental. The publishing business brings out a variety of titles, including Gulf News, the UAE's largest circulating English daily.
Today, the Al Tayer Group's operations cover the GCC and Middle East markets.
For further information please contact:
Madhu Chhibber/ Smita Deans
Al Tayer Group Press Office
Tel: 00971 4 2011167
Fax: +9714 2824901
Posted by Janeta Novakovic, Assistant News EditorThursday, February 08 - 2007 at 16:58 UAE local time (GMT+4)
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