Service Oriented Architecture (SOA) to be the highlight at the only IT Service Management Conference in the Middle East

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A day long workshop on SOA will be led by Donald Blair from Experton Group.

SOA is now the next big thing in IT architecture due to a fast changing environment in the Middle East.

especially as companies and government organisations are finding it increasingly important and difficult to adapt with speed to customer demands, market opportunities or external threats.

This is the only Service Management conference in the Middle East that will bring many international and regional IT service management experts and IT heads will discuss successful case studies on IT service management and IT strategy.

The conference will be a primer gathering of leading international and regional companies including Dubai Aluminum Company Limited (DUBAL), BT Global Services UK, HP, Infosys Technologies, Kuwait Finance House, Commercial Bank International, Lloyds TSB Group, Etihad Airways and many others companies.

The newly released IT service management standard ISO 20000, ITIL version3, corporate governance will be amongst the highlights of the event. Regional and international case studies from renowned organisations such as Cisco, Halifax Bank of Scotland, HCL Comnet Ltd, Zamil Industrial Investment Co will be discussed for the benefit of the delegates. The aforementioned organisations have been recognised specifically for their IT service management and strong IT strategy initiatives.

'We are delighted to have the many renowned companies like Xerox, Axios, HP and ITpreneurs supporting this event' mentioned Swati Taneja, IIR Conference Manager. The conference also has full support and endorsement by itSMF Gulf chapter. They as an internationally recognised and independent organisation dedicated to IT service management and this will add great value to the programme and for the delegates.