Plug-ins Electronix opens new look store at Al Ghurair City

The completely renovated 11,500 square feet store, which is twice as big as the store it replaces, embodies the Al-Futtaim Group's efforts to provide customers with the best brands and services. The redesigned store sports a contemporary look and customer friendly layout which makes shopping at Plug-ins a pleasurable experience.

Vishesh Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim Group said,

"The new look Plug-ins Electronix store at Al Ghurair City will play a significant role in increasing the brand's market share in the UAE. We are confident that the store's unique and elaborate layout will raise the bar for electronics retailing in the region. Equipped to offer much more than it could showcase before, shopping at the new store will be a 'feel good' experience for discerning customers."

The redesigned store at Al Ghurair City showcases over 300 electronics brands and offers an extended range of white goods as well as a selection of kitchen and home appliances. In addition, the new store features a standalone gaming section to boost its position in gaming products. Customers can browse through the wide range of consumer electronics and digital products, mobile telephony, interactive gaming and the extensive IT offering for which Plug-ins Electronix has become so well known.

The store floor has been divided into six distinct zones which have been tagged according to the product offering: 'Talk' for mobiles, 'Listen' for sound, 'Watch' for vision-related products, 'Live' for home appliances, 'Play' for the gaming zone, music and DVDs, and 'Connect' for IT products and digital cameras.

Bradley Bennett, Business Development Manager, Plug-ins Electronix said, "The new-look store embodies the strength and expertise of the Plug-ins brand and is set to become a centerpiece for electronics enthusiasts in Dubai. The store provides a uniquely exciting environment for us to satisfy customers' growing electronics needs and has all the winning ingredients to create new standards in product offerings and customer service."

As part of its opening week promotion, Plug-ins Electronix will be offering customers special offers and promotions and will also feature a live radio broadcast from the store on 101.6 FM.

Following in the tradition of all Plug-ins Electronix stores, the new-look store at Al Ghurair City also boasts a team of extensively trained staff who act as personal advisors to customers, enabling them to choose products that best suit their needs.