Concept Group to represent Total Identity in GCC & India

Notes and media contacts

The Total Identity Network is an international franchise network of 10 European and Asian identity agencies specialising in positioning, communication and design of corporate identities. With offices in Amsterdam, The Hague and Heerlen [The Netherlands] and representation in Bremen [Germany], Lisbon [Portugal], Antwerp [Belgium], Bolzano [Italy], Taipei [Taiwan] and Seoul [South Korea]; the network serves to define and shape the new demands of markets in response to major economic and social developments. With several successful projects in the past, the agency is not new to the region; it was Total Identity that created the familiar blue arrowhead that is at the heart of the Al Futtaim Group's identity, and it also created the identity for BeSix / Six Construct, the contracting firm currently working on the Burj Dubai and the new Garhoud bridge extension.

The Concept Group is a growing and recognised integrated marketing communications provider, with a strong belief in persuasive communication. With 25 years of market presence, and a successful track record of innovative and creative ideas, Concept Group enables clients to redefine market perception of their brands. The group companies include the following: Concept Today (advertising & marketing); Concept Media (publishing & media representation); Concept Events (event management); Concept Outdoor (outdoor advertising); Concept PR (public relations); Concept Direct (direct and web marketing); Formula 3Sixty (graphics and display solutions).

For further information please contact:
Kishani Gunasekera, Concept PR
T: +9714 390 3948

Nilanjana Ghosh, Concept Group
Tel: +9714 3903128