Glitz and glamour to sweep fashion show at Expo Centre Sharjah

The five-day event, considered the region's most comprehensive display of wedding related products and services, will feature over 120 exhibitors.

Exhibits at the show will include a very diverse and fascinating range of items. Among them will be wedding decoration products, fashion and jewellery wear including bridal wear, beauty items, wedding stationery, catering services, wedding venues, sound and light services, and photography and video services.

Exquisite and rare bridal collections from Lebanon, Italy, Bahrain, India, Kuwait, Saudi Arabia, and the UAE, will be major head turners at the show.

"The coming edition of the Perfect Wedding Show will be a reflection of traditional as well as contemporary wedding trends in the Middle East region," said Mr. Saif Al Midfa, Director General, Expo Centre Sharjah.

For to-be-married couples and their families, irrespective of the trend they wish to follow, the event will serve as a one stop shop for all their wedding needs," he added.

This year's Perfect Wedding Show, like the debut edition in 2006, will be an action-filled event packed with glitz and glamour.

A major attraction will be the daily fashion shows by some of the best-known and most exclusive names in the regional fashion arena.

UAE based Salma Khan Fashion House, Hanayen, Amato, Sweet Lady, and Ateej Al Souf, Iran's Rahmanian, Bahrain's Shujoon and Scarf, and Saudi Arabia's Zaki Bin Abboud, are some of the designer labels that will be showcased at this year's Perfect Wedding Show.

Salma Khan Fashion House is a renowned fashion house located in Dubai and specializes in Westerns, Asians and Arabic fashion that include 'Jalabiyas', Wedding Gowns, along with several other fusion outfits.

Hanayen, spread across the UAE, on the other hand concentrates exclusively on traditional Arabic dresses for women, particularly Abaya and Sheila.

Dubai-based Amato, known for infusing creativity and innovation along with sophistication and glamour, has over the years gained a significant number of elite clients in the region.

Sweet Lady, also known for its exclusive designs of Abaya and Sheila, uses premium quality Japanese fabric for its creations. It uses the latest machines and technology in its high-end creations.

Ateej Al Souf is a name that is synonymous with exclusive Jalabiyas and special Henna dresses. The creations have been presented in numerous fashion shows across the region.

Among designers based outside the UAE, Iran's Rahmanian is a name to reckon in the Middle East fashion scene. Its designer Mohamed Rahmanian, is known for integrating centuries old techniques of superior embellishment with the beauty of today's modern silhouettes.

Bahrain's Shujoon and Scarf have also successfully created a name for themselves among the region's fashion enthusiasts.

Shujoon, known for its exclusive Abayas, features designs that are unique in the sense that it uses premium Abaya fabric, embroidery and special stones.

Scarf is also known for its creation of the traditional Arabic Abaya with Saleh. The company has demonstrated that the Arabic dress can be transformed from a mere article of clothing to fashionable wear by adding new designer dimensions, styles, embroidery, accessories and decorative jewellery.

Jeddah-based Saudi Arabian designer Zaki bin Abboud is known for her spectacular designs in her haute couture collections. A winner of several international fashion awards, Zaki bin Abboud is better known as the Princessa of Arabic Fashion. Her work has been publicized in both local and international media.

The electrifying fashion shows alongside the Perfect Wedding Show will be held everyday at 7.15 pm and 9.00 pm on February 20th, 21st, and 22nd, at 7 pm, 8 pm and 9 pm on February 23rd, and at 7.30 pm and 8.30 pm on February 24.

Another highlight of the Show will be the performances by professional dance troupes from Lebanon on the sidelines.

The Perfect Wedding Show is an initiative of Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI). The Show will be open exclusively for ladies on 20th and 22nd February from 10 am to 3 pm. For general public, the show will be open from 3 pm to 10 pm.