Al Sondos Suites by Le Meridien hits 100 per cent occupancy

For general manager Naif Zureikat, this success underlines the appeal of an all-suites property to GCC visitors at a time when more established properties are struggling.

He said: "There has been a tremendous demand for our product from the GCC and we have made a conscious effort to target our marketing strategy to appeal to these countries - and that is paying off.

"While longer-term corporate business is a target for us as well, it became clear at the end of last year that business in this sector had not picked up enough to sustain us in isolation. Our sales and marketing activities have concentrated on the GCC: repeat business from this area has been the backbone of our business.

"In the summer, we were projecting overall occupancy of 70 per cent at year end - I am delighted to say that we have exceeded those targets, and are scheduled to hit the 90s and 100 per cent occupancy right though until May."

Al Sondos Suites by Le Meridien is a purpose-built 11-storey property, and is located 5 minutes away from Dubai International Airport in the heart of Dubai's burgeoning Deira shopping and business district, opposite Deira City Centre, the city's largest leisure complex.

(ends)