New interactive, voice on demand website launched by BKP, produced by octOpus

According to BKP founder, Barry Kirsch, "BKP is in the forefront of delivering an international standard of audio solutions to the marketing industry across the region. Our new interactive site is the latest tangible example of our total commitment to retaining this position in an increasingly competitive market sector."

The website was designed by octOpus, one of the UAE's most innovative communications consultancies.

Managing Director of octOpus, Stuart Cameron stated that "Communications is all about ensuring that the correct message gets to the correct people through the correct environment at the correct time."

"Following the initial and misguided euphoria that heralded a new beginning through e-commerce solutions, clients now seem to be tentatively re-assessing the business benefits that can be provided by an e-presence. The new BKP site is a perfect example of this new realism. BKP, in conjunction with ourselves at octOpus recognised that both agencies and clients would appreciate the opportunity to quickly review voice options in the comfort of their own premises," added Cameron.

Abdulhamid Juma, CEO of Dubai Media City said, "We are delighted that this innovative initiative originated by BKP is now online. Once again a unique service created by a Dubai Media City entrepreneur, enhancing the portfolio of innovative services available within the city. BKP's interactive site will undoubtedly play a vital role in the brand building efforts of local and regional organisations".

The website will be time saving for agencies and clients looking for the perfect voice, as voices can be sampled, stored and downloaded directly to the visitors PC for reference and subsequent review by other parties.

Other than voice-over talents, the website also provides information on the full range of products and services offered by BKP: From original and library background music to sonic branding, sound design radio and TV production and post production.

Kirsch was responsible for many of the best recognised jingles and sonic brands produced in the region over the last 15 years, including the one currently used by Emirates. Kirsch explains, "Sonic branding is one of the most effective means of defining or enhancing a company's image and reinforcing the overall ideals of a brand. As such, it has become one of the fastest growing areas in the overall BKP offer.

The new site is the first of its kind in the region, an achievement that both Kirsch and Cameron are rightfully proud of.