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Red Bull opens its regional office in Dubai Airport Free Zone

  • United Arab Emirates: Tuesday, October 22 - 2002 at 10:25
  • PRESS RELEASE

Red Bull, makers of the world's leading energy drink, inauguarated the opening of their Middle East regional office with an official ribbon-cutting ceremony held on the 20th of October.

The celebration took place at their new location in the Dubai Airport Free Zone in the presence of VIP guests, amongst them key Free Zone administrative personnel, the president of the Austrian chamber of commerce Mr. Rainhardt Buemberger, senior managers from Red Bull, journalists and other special invitees.

The company began its marketing operations in the UAE in 1999 with a simple scale team and are now in the midst of full GCC expansion. Today, the company's employees count more than 100 in the GCC, Lebanon, Jordan and Morocco.

Mr. Selim Chidiac, Regional Manager, Red Bull, praised Dubai Airport Free Zone's facilities which are already proving to be a benefit for the company. Speaking at the inauguration he said, "The success that we are witnessing today is due thanks in part to our Dubai regional office opening. Efforts from all parties involved, especially the distributors have contributed to the majority market share we enjoy. Most importantly however, is the enthusiasm of our consumers. This opening today confirms our permament commitment and sincere unity to this country and to the Middle East region."

Red Bull was the first energy drink in the world. It has been sold by the global markets in more that 70 countries. This product was born in Austria in 1987 and has flown to more success in Europe and different countries until it arrived to the Gulf region and the Middle East where it became recognized by its most favoured slogan: " Red Bull gives you wiings".

Dubai Airport Free Zone representatives with Red Bull regional director Selim Chidiac, local distributor (AL Zarooni Group) and Red Bull driver Mohamed Ben Sulayem, Middle East Rally Champion. 
Dubai Airport Free Zone representatives with Red Bull regional director Selim Chidiac, local distributor (AL Zarooni Group) and Red Bull driver Mohamed Ben Sulayem, Middle East Rally Champion.
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