Amex (Saudi Arabia) Limited launches new Blue Card in Saudi Arabia

Blue from American Express is specifically designed for the Saudi market place and marks a major milestone in the development of the American Express brand in the Kingdom.

The Blue Card offers a range of unique, world-class benefits tailored to the Saudi customer including a unique 1% Money Back facility to Cardmembers. This means that one per cent of the total annual spend on the card is automatically credited to the Cardmember's account at the end of every year. In addition, the Card features a flexible payment option enabling customers to pay by installments over time.

Mazin Khoury, Chief Executive Officer, Amex (Saudi Arabia) Limited explained, "Blue is about lifestyle - it's the Card for the person who works to live, not lives to work. Everything about the Card from its futuristic design, to its unique and attractive 1% MoneyBack reward scheme - is aimed at Cardmembers who rely on modern financial tools to keep up with their demanding lifestyles.

In addition to being the first American Express Card in Saudi Riyals, Cardmembers can also enjoy some of American Express' amazing services and benefits such as Payment by Installments, Express Cash, Retail Purchase Protection, Travel Accident Insurance, Online Fraud Guarantee, 24 hours Customer Service, Worldwide Emergency Assistance and a wealth of local and international offers available.

American Express is a global leader in the payment cards business and today, through this launch, Amex (Saudi Arabia) Limited is strengthening its presence and product portfolio to meet the growth in demands in Saudi Arabia.

"As a highly customer-focused organization, we will continue to be responsive to the changes in customers demands, and offer products and services that enhance their lifestyles," added Mr. Khoury.

The launch of The Blue Card by Amex (Saudi Arabia) Limited is supported by a highly creative advertising and communications campaign across Saudi Arabia, designed to appeal to the financial needs of the Saudi Market place.