H&M to open more stores in Dubai
H&M (H & M Hennes & Mauritz AB), the Swedish-based international fashion retailer, opens its fourth and fifth store in Dubai on March 14th, 2007.
- United Arab Emirates: Tuesday, February 20 - 2007 at 12:10
- PRESS RELEASE
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The new H&M stores located in established retail hub of Dubai, Deira City Centre, will occupy around 800 and 1,100 square meters of fashion and feature the retailer's most fashion forward collections in the young store which includes the Young lines for men and women and the family store which has the lines for women, young girls and children.
'This region and especially Dubai is a very fashion conscious market looking for a quality retail experience. H&M's ideology of offering customers added value through fashion and quality at the best possible price has proved to be immensely popular and successful in the Middle East - as evidenced by our thriving stores in Dubai and Kuwait, that were launched in September of 2006.' said Mohamed Alshaya, CEO of M.H. Alshaya.
'There is a huge market potential for H&M and M.H. Alshaya enjoys the regional knowledge and retailing expertise. We are quite keyed up about our new store openings and confident that they will be as successful as the existing stores.'
By offering wardrobe essentials alongside high fashion in each collection, H&M makes it easy for customers to combine different clothes and find their own personal style. With more than 100 in-house designers, H&M's collections are created with the customer in mind.
This spring, Dubai is all set to experience yet another H&M first. H&M has teamed up with Madonna to create 'M for Madonna', a line of clothing and accessories that is scheduled to arrive in all stores carrying the women's wear collection on the 22nd of March.
The 'M by Madonna' line will reflect Madonna's timeless, unique and always glamorous style. A long standing cultural icon whose enormous global influence on how people dress and look is without equal, Madonna worked hand in hand with H&M Head of design Margareta van den Bosch to create a wardrobe of clothing and accessories that represent her own personal and modern spin on her very own wardrobe staples.
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For more information and press samples, please contact:
Ayman AlSaleh, Bates PanGulf PR, tel +971 4 295 3456 Ext. 317 or mobile +971 50 210 0202.
Payal Sharma, Bates PanGulf PR, tel +971 4 295 3456 Ext. 305 or mobile +971 50 231 7578.
About H&M:
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the O-list of the Stockholm Stock Exchange. Today there are more than 1,300 H&M stores in 24 countries. H&M has more than 60,000 employees and achieved sales including VAT in 2006 of SEK 80, 081 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers.
About M.H.Alshaya Company:
M.H.Alshaya is one of the leading retail companies operating in the Middle East; and is the franchisee for more than 43 International retailer brands including H&M, Starbucks Coffee, Mothercare, Debenhams, Boots, The Body Shop, and Foot Locker. Based in Kuwait, Alshaya operates more than 1200 internationally branded stores across 13 countries: KSA, Kuwait, United Arab Emirates, Bahrain, Qatar, Oman, Lebanon, Jordan, Cyprus, Turkey, Russia, Egypt and soon to open in Poland. This network of stores is supported by an integrated pan-regional infrastructure, incorporating best practice activities in retail operations, merchandising, marketing, IT, logistics, real estate, human resources and financial control. Alshaya Retail employs more than 14000 employees from 40 nationalities. You can also access more information on our company by going to www.alshaya.com.
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, February 20 - 2007 at 12:10 UAE local time (GMT+4)
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This Article was updated on Tuesday, May 01 - 2007
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