Al Sayer adds a taste of Magic to Gulfood

With its participation at Gulfood for the second year running, Al Sayer anticipates that this internationally known, Kuwait-bottled, natural energy drink will bring a unique offering to the brimming marketplace.

The Magic range comprises of Mind Booster, containing Ginkgo, Biloba and Guarana; Recovery (Ginseng and Guarana) and Recovery 'Power Your Body' (Ginseng and Guarana, peaches and red berry flavour). Magic energy drinks provide the body with a fresh energy boost which sharpens senses, improves concentration, quickens reflexes and enhances coordination, utilizing only natural ingredients.

"Magic has proven to be a favourite among consumers since introducing it in Kuwait in 1998. We are extremely excited about adding Magic to the lives of consumers throughout the Middle East, as we are in the process of making this natural energy drink a household name for health conscious consumers around the region," commented Mr. Loai Houran, General Manager, Al Sayer Drinks Factory, part of the Al Sayer Group. "We are currently in talks with major distributors to introduce Magic regionally."

"What better place to showcase it than at the region's largest and most important industry event of the year," added Mr. Houran

Based on the Swedish formula of Torgny Jahnsson's Magic House AB, Sweden, Magic energy drink provides the body with a fresh energy boost.