The famous 'Love Diamond' showcased live diamond demonstration by master gemologists from Belgium

The three-day event which was held recently at Saks Fifth Avenue saw an immense response from the regular customers who themselves tried the actual diamond cutting and even anybody who was just interested in witnessing a unique demonstration alongside get free advice from certified master gemologists about diamonds.

Through centuries, the mystique of diamonds has captured endless attention, yet the understanding of the diamond world remains a puzzle to many. In today's knowledge driven world a customer is far more informed about the trend and quality of gemstones. Most of us know about the 4 C's and the recently included 5th C to grade the quality of a diamond but there are certain complexities in the world of diamonds, which only a professional can see. The gemologists can spot the minutest details that distinguish a good diamond from an average one.

Only "The Love Diamond™", with its ideal propositions and perfect symmetry, exhibits the eight prefect hearts and eight perfect arrow patterns - the testimony to perfection in cutting.

"The Love Diamond™" belongs to the top league and was born after tasting sweet success in luxury branded diamond retailing and precision diamond manufacturing.

"Buying diamonds is a lifetime purchase and it's very important that you get the best quality stone for your money. We at Love Diamond select the best diamonds for our valued customers and with our seal you can be assured of quality, best polishing techniques, luster and shine that can dazzle one and all," said Mr. Mickey Weinstock during his visit at this very unique activity.

"As the saying goes, diamonds are a woman's best friend but for us they are more than that. One good thing about "The Love Diamond™" is that we share the same objective of fulfilling the dream of each woman by giving her the best quality diamonds that she can treasure for her entire life and can pass it down the generations as a token of love and beauty," said Mr. Tamjid Abdullah, Deputy Managing Director of Damas, a partner of the Love Diamond Company in the UAE.

"The Love Diamond™" in jewellery or loose stones is available at Damas Les Exclusives boutiques at Deira City Centre and Le Royal Meridien Hotel in Dubai and also in Qatar & Bahrain.