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Al Islami Foods partners with Mohammed Bin Rashid Establishment for Young Business Leaders

Al Islami Foods, award-winning provider of quality halal products, today announced a break-through joint venture with Mohammed Bin Rashid Establishment for Young Business Leaders at a press conference during the run of region's largest industry event, Gulfood Exhibition 2007.

  • United Arab Emirates: Wednesday, February 21 - 2007 at 08:43
  • PRESS RELEASE


From left to right: Mr. Youssef Sharaf, Director at Mohammed Bin Rashid Establishment for Young Business Leaders, Mr. Saleh Adbullah Lootah, Chief Executive Officer of Al Islami Foods and Mr. Mustafa Jassem, Demand Manager of Al Islami Foods.
From left to right: Mr. Youssef Sharaf, Director at Mohammed Bin Rashid Establishment for Young Business Leaders, Mr. Saleh Adbullah Lootah, Chief Executive Officer of Al Islami Foods and Mr. Mustafa Jassem, Demand Manager of Al Islami Foods.


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The exhibition represents global reach and opportunities for buyers and sellers of world food and hospitality market.

Established in 2002, Mohammed Bin Rashid Establishment (SME) was launched by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, with a vision of infusing a spirit of excellence in UAE national entrepreneurs.

Mr. Abdul Baset Al Janahi, Chief Executive Officer of Mohammed Bin Rashid Establishment, commented: 'The Establishment seeks to foster the entrepreneurialism to facilitate the establishment of small and medium enterprises for the growth of national economy'. Guided by Sheikh Hadman Bin Mohammed, Chairman of Dubai Executive Council and Chairman of Mohammed Bin Rashid Establishment for Young Business Leaders, 'the Establishment's objective is to create fertile ground to flourish and assist UAE's emerging young business leaders. Today, we are witnessing the reflection of our vision in Al Islami Foods' exemplary success and we are ready to assist further in their endeavours of bringing innovative business concepts,' Al Janahi added.

The Establishment provides young Emiratis with the vital business and logistical support for this unique franchise model; launch awareness campaigns through seminars and other public activities, free trade licensing, business consultancy, waiver of Labour Ministry charges, free kiosk registration and licensing and obtaining ideal business locations across the UAE. The selected young Emirati entrepreneurs that qualify the Establishment's criteria will be forwarded to the Al Islami Foods as candidates for franchising.

Al Islami Foods' business model and the Establishment's support will benefit young entrepreneurs to earn steady monthly cash flow, thus strengthening the local human capital, the private sector and the local economy in general.
Al Islami Foods and the Establish will pursue their commitment of social responsibility by establishing a strong business-base for young UAE entrepreneurs, offering franchise opportunities, encouraging them to get into the field of the halal food industry and initiating new ventures by introducing new types of food options. The Establishment will support Al Islami Foods in introducing and managing new entrepreneurs to Al Islami's new promising ventures.

'Young entrepreneurs are the foundation of a sound economy; Al Islami's commitment to reinforce a healthy and safe marketplace is the cornerstone of the company's strategy and is in line with our vision, which seeks to build a strong and sustainable nation.'



Saleh Abdullah Lootah, Chief Executive Officer at Al Islami Foods declared, 'We are honored to announce today that we at Al Islami have partnered with Mohammed Bin Rashid Establishment in this joint venture that addresses the needs of young business leaders.' Lootah added.

Speaking at the press conference, Demand Manager of Al Islami Foods, Mustafa Jassem emphasized the importance of involving young talent as well as entrepreneurs in their efforts to promote the greater interests of society and consumers.

'In our drive to encourage the use of innovative business concept, such as the Al Islami Cart, we are genuinely determined to instill self-reliance among the younger community. We are pleased that Al Islami Foods has taken the lead in spreading awareness among today's youth about the health and safety advantages of Real Halal food,' Jassem added.

Al Islami Foods has established itself as a leading player in the region's processed food industry, employing the most advanced technologies in its operations, ensuring that the food items are prepared under the most stringent hygiene standards and offers high nutritive content. Al Islami Foods' reputed line of products includes fresh and frozen chicken, meat, seafood, vegetable and dairy products.

Company's turnover has been climbing at a robust pace year on year due to the international quality standards employed at Al Islami facilities. The Food Analysis Lab at Al Islami Foods production unit in Jebel Ali is approved by the UAE Ministry of Health. Al Islami Foods has been crowned with ISO 9001:2000, HACCP Compliant recognized by Dubai Municipality, The Cleanest Factory certificate by Jebel Ali authority, Grade 'A' Factory by Dubai Municipality, Dubai Quality Award 2003.




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Notes and media contacts

About Al Islami Foods
Established as CO-OP ISLAMI in 1981 to cater to the growing demand for halal food in the Arab world, AL ISLAMI FOODS was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society. Starting with its successful frozen chicken product line, AL ISLAMI FOODS expanded its operations to include mutton and beef.

In 1991, Dubai Co-operative Society's efforts were culminated by establishing its 'CO-OP ISLAMI' meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the real producer of a variety of food products under the name 'CO-OP ISLAMI', after being produced outside the country on its behalf. AL ISLAMI FOODS products are considered as quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.

About Mohammed Bin Rashid Establishment for Young Business Leaders
Mohammed Bin Rashid Establishment for Young Business Leaders was formed in 2002 with a vision to nurture the entrepreneurial spirit in Dubai, encourage and facilitate the development of business and entrepreneurial activity among UAE nationals and catalyze the development and growth of a key sector of the economy, the small and medium business sector. The Establishment's key activities focus on creation of new businesses by offering a platform for ideas and financial support, Inspiring entrepreneurial spirit among UAE nationals, Raising awareness of business opportunities and spreading business knowledge, assisting and supporting enterprises run by UAE nationals through instilling best practice and providing them with market opportunities.

Media Contacts:
Nasir Iqbal
Headline Public Relations
P. O. Box 64349, Dubai, UAE
Tel: +9714-2289655; Fax: +9714-2282125
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, February 21 - 2007 at 08:43 UAE local time (GMT+4)

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This Article was updated on Tuesday, May 22 - 2007


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