Established in 2002, Mohammed Bin Rashid Establishment (SME) was launched by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, with a vision of infusing a spirit of excellence in UAE national entrepreneurs.
Mr. Abdul Baset Al Janahi, Chief Executive Officer of Mohammed Bin Rashid Establishment, commented: 'The Establishment seeks to foster the entrepreneurialism to facilitate the establishment of small and medium enterprises for the growth of national economy'. Guided by Sheikh Hadman Bin Mohammed, Chairman of Dubai Executive Council and Chairman of Mohammed Bin Rashid Establishment for Young Business Leaders, 'the Establishment's objective is to create fertile ground to flourish and assist UAE's emerging young business leaders. Today, we are witnessing the reflection of our vision in Al Islami Foods' exemplary success and we are ready to assist further in their endeavours of bringing innovative business concepts,' Al Janahi added.
The Establishment provides young Emiratis with the vital business and logistical support for this unique franchise model; launch awareness campaigns through seminars and other public activities, free trade licensing, business consultancy, waiver of Labour Ministry charges, free kiosk registration and licensing and obtaining ideal business locations across the UAE. The selected young Emirati entrepreneurs that qualify the Establishment's criteria will be forwarded to the Al Islami Foods as candidates for franchising.
Al Islami Foods' business model and the Establishment's support will benefit young entrepreneurs to earn steady monthly cash flow, thus strengthening the local human capital, the private sector and the local economy in general.
Al Islami Foods and the Establish will pursue their commitment of social responsibility by establishing a strong business-base for young UAE entrepreneurs, offering franchise opportunities, encouraging them to get into the field of the halal food industry and initiating new ventures by introducing new types of food options. The Establishment will support Al Islami Foods in introducing and managing new entrepreneurs to Al Islami's new promising ventures.
'Young entrepreneurs are the foundation of a sound economy; Al Islami's commitment to reinforce a healthy and safe marketplace is the cornerstone of the company's strategy and is in line with our vision, which seeks to build a strong and sustainable nation.'
Saleh Abdullah Lootah, Chief Executive Officer at Al Islami Foods declared, 'We are honored to announce today that we at Al Islami have partnered with Mohammed Bin Rashid Establishment in this joint venture that addresses the needs of young business leaders.' Lootah added.
Speaking at the press conference, Demand Manager of Al Islami Foods, Mustafa Jassem emphasized the importance of involving young talent as well as entrepreneurs in their efforts to promote the greater interests of society and consumers.
'In our drive to encourage the use of innovative business concept, such as the Al Islami Cart, we are genuinely determined to instill self-reliance among the younger community. We are pleased that Al Islami Foods has taken the lead in spreading awareness among today's youth about the health and safety advantages of Real Halal food,' Jassem added.
Al Islami Foods has established itself as a leading player in the region's processed food industry, employing the most advanced technologies in its operations, ensuring that the food items are prepared under the most stringent hygiene standards and offers high nutritive content. Al Islami Foods' reputed line of products includes fresh and frozen chicken, meat, seafood, vegetable and dairy products.
Company's turnover has been climbing at a robust pace year on year due to the international quality standards employed at Al Islami facilities. The Food Analysis Lab at Al Islami Foods production unit in Jebel Ali is approved by the UAE Ministry of Health. Al Islami Foods has been crowned with ISO 9001:2000, HACCP Compliant recognized by Dubai Municipality, The Cleanest Factory certificate by Jebel Ali authority, Grade 'A' Factory by Dubai Municipality, Dubai Quality Award 2003.
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Posted by Anne-Birte Stensgaard, Senior News Editor


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