EMW achieves Avaya's Gold Value-Added Reseller status

The Gold Value Added Reseller designation recognises that EMW have completed rigorous training and have invested in developing in depth knowledge around Avaya's IP telephony solutions placing EMW at the forefront with the local businesses deploying Avaya's Intelligent Communications applications.

As an Avaya Gold Value Added Reseller, EMW will not just offer Avaya voice-over-internet protocol (VoIP) and contact center solutions to UAE customers; but will also be capable of enhancing product offerings by integrating them with their own extended range of services. These will include the ability to integrate infrastructure solutions combining Avaya and third-party vendor solutions from Juniper Networks, Foundry and Trapeze Networks.

'In a region where skills development is critical, the Avaya BusinessPartner Programme awards credentials to those individuals who have the ability to translate and integrate Avaya's applications, voice and data networking into powerful business communication solutions. By investing in training, companies like EMW can now provide a sense of assurance to Avaya's customers in the Middle East,' said Roger El-Tawil, Channel And Marketing Director Avaya MENA.

'In addition, EMW's extended service offerings and ability to integrate Avaya products as part of a communication solutions, enables Avaya to broaden the company's market reach and develop new vertical and technical specialists to address customer demand,' concluded El-Tawil.

'EMW is a pioneer in the convergence networking integration space. EMW has engineered, furnished and maintained converged networks in all major vertical markets - servicing worldwide organizations in the hospitality, financial, retail, media, educational and governmental market sectors,' said Serjios EL- Hage, EMW's Regional Vice President.

'One of the key advantages we can now offer to customers deploying Avaya solutions is the qualification of our staff, who now hold Avaya Certified Associate and Expert (ACA/ACE) certifications. This invaluable experience, which averages 15 years, means that customers can have confidence in our consulting, installation and servicing abilities with Avaya solutions.'

'EMW's team of certified professionals is located in Dubai and Abu Dhabi giving the company more direct touch with its customer base,' added El-Hage.