Tennis legend Boris Becker in Bahrain to kick off Riffa Views partnership
- Bahrain: Thursday, February 22 - 2007 at 15:20
- PRESS RELEASE
Riffa Views, Bahrain's first luxury signature estate development, launches a new phase of a world-wide promotion programme this week with the arrival in Bahrain of celebrity tennis legend, Boris Becker.
Riffa Views' action-packed schedule for Becker's three-day visit is the first step in the joint promotional programme, and will bring him in contact with members of Bahrain's tennis and golfing community as well as give him the opportunity to visit the Bahrain International Circuit, where he will meet the teams here for Formula One testing.
A highlight of Becker's visit will be his attendance at an official meeting between the Bahrain Tennis Club and the Asian Tennis Federation when the two parties will sign contracts for the Under-14-Championships on Friday 23rd February.
The event will also provide a golden opportunity for thirty 7-to-12-year-olds to gain a valuable insight into the makings of a Grand Slam tennis champion when Becker holds a tennis clinic for them at the Bahrain Tennis Club. The clinic will include eight Bahraini children sponsored by Riffa Views.
Becker's visit will provide the opportunity to visit the Riffa Views project site, meet the Riffa Views team, and get to know Bahrain. He will be Guest of Honour in a gala dinner during which Radio Bahrain broadcaster, Nadia Swan will host "An Interview With Boris Becker."
As an all-round sportsman, Becker also has a love for golf, and will informally challenge 20 of Riffa Views' invited guests to a round of golf.
"Boris Becker is one of the world's all-time tennis greats and he continues to be an inspiration in sports, business and entertainment. He is the ideal ambassador to represent the quality of the Riffa Views Signature Estates at a world-wide level and is an embodiment of the healthy lifestyle aspirations that is an essential element of the Riffa Views community," said Richard Browning, Chief Executive Officer of Riffa Views.
Commenting on his partnership with Riffa Views, Boris Becker said: "Working with Riffa Views is an exciting opportunity to help support and promote an interest in sports and to help nurture ability and talent here in Bahrain. I would love to see young Bahrainis sharing my passion for tennis and sports in general."
"The growth of real estate, business and leisure facilities in Bahrain are combining to enhance the Kingdom's appeal and I am delighted to be helping Riffa Views to play a part in the country's success story."
Becker became captivated by the landscape and unique light and colour tones of Bahrain when first visiting the Kingdom in 2006, and has chosen Bahrain as the location for a photo shoot of his new sports fashion line that he is currently developing.
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About Riffa Views Signature Estates:
Riffa Views is a joint venture between Arcapita and Bahrain International Golf Course Company (BIGCC) and is the first golf residential development in Bahrain. The 972-villa project is a master planned concept for a luxurious community lifestyle that will provide a comprehensive range of sports, leisure and shopping facilities, including an 18-hole signature championship golf course designed by the top international golf pro, Colin Montgomerie. Riffa Views Signature Estates will also feature a country club, a tennis facility in association with tennis great Boris Becker, a high-end retail centre, and an international school managed by an International School Operator.
Issued on behalf of Riffa Views by Hill & Knowlton. For press information contact:
Neena Punnen
Hill and Knowlton
Tel: +973 17533532
Fax: +973 17533370
Louise Robertson
Riffa Golf & Residential Development Co
Tel: +973 17757999
Fax: +973 17757990
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