Ford's new crossovers, the Ford Edge and the Lincoln MKX - soon to be launched in the Middle East, were prominently displayed in the recent Detroit motor show and received good reviews and customer response.
'Crossover Utility Vehicles are increasingly becoming popular in the US and we anticipate the same reception in the Middle East as soon as we roll out Lincoln MKX and Ford Edge,' said Hussein Murad, Sales and Marketing director of Ford Middle East. 'Initial feedback on these two models is overwhelming and we are confident we will be attracting a younger group of customers to our showrooms.'
What makes CUVs attractive in today's market is that they offer nearly all the passenger- and cargo-carrying capabilities of an SUV, but in a smaller, more fuel-efficient, fun-to- drive package. CUV owners still get the feeling of driving an SUV but less the bulk.
In the US, Crossovers topped SUV sales for the first time in 2006, driven partly by gas prices. Crossovers attract customers who were previously sedan owners looking for spacious and flexible interiors of the traditional sport utility vehicle or SUV owners hungry for more fuel-efficient and maneuverable vehicles.
To differentiate, CUVs are built on a car chassis rather than an SUV's body-on-frame construction. Crossovers are lighter, easier to drive and equipped with smaller, more fuel-efficient engines, like the 286 horsepower V6 that powers the new Ford Edge and Lincoln MKX. Both are available in all-wheel drive versions designed for all-weather use and occasional off-road drive. Both Lincoln MKX and Ford Edge offer the full range of standard equipment and luxury options that SUV owners have come to expect.
'Youth customers in the Middle East are ready to receive crossover utility vehicles. Lincoln MKX and Ford Edge both carry appealing designs not to mention the power of a 4-wheel drive that young Middle East consumers love,' said Murad.
The Ford Edge and Lincoln MKX will be available at Al Tayer Motors in Dubai and Premiere Motors in Abu Dhabi starting March.
Ford races to capture the CUV market
Ford Motor Company is driving to be the leader in the crossover segment and dominate the market seen to reach 3 million sales by 2010.
- United Arab Emirates: Saturday, February 24 - 2007 at 14:02
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Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.Ford Motor Company's history in the Middle East goes back to nearly 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ more than 4,000 people, the majority of whom are Arab Nationals.
Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered USD600,000 in grants to over 75 Middle Eastern environmental projects since 2000.
Posted by Lara Lynn Golden, News EditorSaturday, February 24 - 2007 at 14:02 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Tuesday, March 27 - 2007
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