• HSBC

Gulf Air records impressive growth in premium class passengers

Gulf Air has seen a dramatic increase for its premium class booking during the second half of 2006, with some impressive sales figures already showing up for the year 2007 as well.

The airline has seen nearly four per cent growth in Business Class passenger segment in the second half of 2006 over the same period in 2005 with over 209,000 passengers choosing to fly Gulf Air Business Class.

The trend is continuing this year too; the airline has already registered a three per cent growth in January 2007 vis-à-vis the same period in 2006 while an impressive 8.5 % growth in the first fourteen days of February over the same period last year. Overall, the airline has already seen 4.5% more Business Class passengers traveling since the beginning of 2007 compared to the same period in 2006.

"This is quite a remarkable achievement that reflects passengers' growing faith in Gulf Air for premium air travel experience," says Gulf Air Vice President Sales and Marketing Lee Shave.

"In fact, we are witnessing robust growth in our premium class travellers across several sectors; since we increased our service between Muscat and London in March 2006, we have witnessed a 37 per cent increase in our First Class segment while the Business Class registered a growth of 23 per cent on our London- Muscat route last year."


"Our Sydney- Bahrain sector is also doing extremely well; the amount of first and business class seats booked in January has gone up by 150% on the numbers of the same time last year.

"Our penchant for quality standards and passion for providing the best for our discerning passengers has earned a reputation among our premium class passengers as is evident from the numbers."

Gulf Air is passionate about maintaining its world class standards and therefore, has invested substantially in refurbishing its First and Business Class cabins that has seen a host of new features and enhancements- the impressive fully flat beds and impeccable in-flight service that include the award-winning Sky Chefs and the world's first, professionally trained Sky Nanny service, that have elevated air travel experience to greater levels.

From exclusive check in facilities, to superbly appointed business lounges to award-winning first class and business class products, free limousine transfer service in top class luxury limousines such as Mercedes, BMW and Audi at Abu Dhabi, Dubai, Dublin, Johannesburg, London , Muscat, Singapore and Sydney Gulf Air has become an airline of choice with the world business community.
 
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About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline's network stretches from Europe to Asia and covers 50 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air's 'smart airline, successful business' vision.

International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline's innovative and high quality products and services: These include:
• Best Onboard Catering in First and Business Class (Skytrax World Airline Catering Awards 2005)
• Best designed in-flight magazine (American Creativity Awards,2005)
• Middle East Leading First Class Airline (World Travel Awards 2005)
• World's Leading Airport Lounge (World Travel Awards 2005)
• Middle East & North African Platinum Best Airline (MENA Travel Awards 2004
• Most Improved Airline (Skytrax Awards 2004)
• Middle East First Class Airline (Arabian Business Awards)
• Best new product launch for in-flight services (PAX international Readership Awards)
• Best First Class Onboard Food (Skytrax Food Category 2004)
• Best Business Class Check-in (Skytrax Check-in Category 2004)
• Middle East region's best airport restaurant for its restaurant in Bahrain International Airport lounge (PAX International Readership Awards 2005)

Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2007

For further information please contact:
GULF AIR PRESS OFFICE
T: +973 17 338821
F: +973 17 338207

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