With high levels of experience and expertise, established in the UAE Market working on illustrious projects such as The Green Community, The Cove at Ras Al Khaimah, Al Fattan Marine Towers and Ogyana at The World Islands, this year looks likely to be the best yet for the increasingly successful division.
In the same way they contract in specialists such as; architects, engineers, and project managers, more and more developers are recognizing the importance of allocating a similar resource for professional marketing and sales. In doing so, their team stays lean and overheads are minimized without compromising on quality or industry expertise.
As pioneers in the UAE market and having successfully marketed projects for the last three years, the Better Homes team has seen an increase in the number of operators entering the field in the last 12 months. The move has been welcomed by Walter Hart, Director of Project Sales & Marketing at Better Homes, "the increased competition has forced us to raise the bar even further and has encouraged us to remain at the top of our game". As market leaders, Hart's team of 34 have the added advantage of a client database of 16,000 buyers and potential buyers at their disposal.
The experience developed in the Dubai market is now being used to undertake projects in the international arena. Having already completed a number of projects overseas including Pakistan and Northern Cyprus in 2006, the time has come for the team to forge forward into other international markets.
In particular, efforts are being concentrated on emerging markets, with developers keen to sign a company with a proven track record in Dubai. "Opting for similar markets means we already have an understanding of the complications of assignments in these markets better than most" commented Hart, adding that "for us, international expansion has been slower than we would have wanted but we felt the extra time was necessary to enable us to do proper due diligence." In places such as Turkey, Morocco and Cyprus this is a lengthy, but essential process to protect the brand and ensure its ability to serve clients effectively.
"These are exciting times for us but these markets are not being entered on a whim. Each one has been properly investigated including everything from the developer to all legal aspects to ensure that we have the confidence to sell the product," Hart added.
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Better Homes Project Sales & Marketing enters the international arena
- United Arab Emirates: Sunday, February 25 - 2007 at 12:59
- PRESS RELEASE
Having firmly established itself as the leading service operator in the Dubai market, 2007 will see the specialist Project Sales & Marketing division within Better Homes tread the boards further a field in countries such as Turkey, Morocco, Egypt and India.
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About Better Homes Project Sales & Marketing:The Project Sales & Marketing team acts as the developer's marketing and sales manager. With its team of highly skilled marketing professionals, it identifies unique selling points and effectively positions the product within the market, assists with branding, selects an appropriate advertising agency and provides PR and event management services. On the sales side, a dedicated sales team with in some cases a sales office, is offered to provide developers with a committed and dedicated sales focus.
The division started in April 2004 and by the end of that year was working on a range of projects including, Ogyana World Islands, for which it secured a marketing and sales consultancy contract for 18 islands that made up Australasia on The World. The first year ended on a high with the team securing and launching The Green Community Phase one, a very successful mixed use community.
By 2005, the concept of Project Sales & Marketing was being well received in the marketplace. The positive reaction and increasing number of projects made it possible to grow the team further and move forward with a number of different projects, including; the launch of Al Futtaim Marine Towers at Dubai Marina, which was particularly successful with His Highness Sheikh Mohammed Bin Rashid Al Maktoum attending the launch. In addition, a further 17 projects were secured that year.
December 2005 proved significant with the launch of Dubai Lagoon which has gone on to be one of it's most successful projects to date, selling over 1400 units. Given the volume, it has been a very demanding project; especially as Better Homes has provided all administration, accounting and after-sales service. The success of the project has in a large part, been down to the strong and stimulating marketing campaign. The many different elements of the campaign, including various promotions and offers to maintain the sales momentum, have cleverly captured the imagination of clients.
About Better Homes:
Leading the way in Dubai real estate for over 20 years, Better Homes is one of the UAE's foremost real estate companies; selling, leasing and managing more properties than any other agency in the gulf. Better Homes is one of the most respected names in the Middle East with a reputation for professional care and expertise.
From a one woman company, today Better Homes employs around 400 fully trained and certified real estate professionals. Its range of services has grown from leasing to sales, property management and consultancy. Its Project Sales & Marketing Division has forged exclusive agreements with several of the world's top developers and landlords, giving it a distinct advantage in the variety and number of its real estate offerings.
Better Homes has pioneered many new concepts in the market. Amongst these, the concept of short-term rentals for business or vacation and an innovative online property search facility that offers real-time property listings by type, price and location. With a dynamic management team, solid reputation and innovative ideas, Better Homes continues to set the standards of professionalism in the real estate industry.
For further information, please contact either:
Julie Deighton
PR Specialist
Better Homes, Dubai (04) 398 9739
Or
Kamna Navlani
PR Co-ordinator
Better Homes, Dubai (04) 398 9739
Posted by Janeta Novakovic, Assistant News EditorSunday, February 25 - 2007 at 12:59 UAE local time (GMT+4)
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