Coca-Cola launches 'Riwa' Water

Coca-Cola, the world's largest beverage company announced today the launch of 'Riwa' Water brand.




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Beginning this month, the new brand of drinking water will be available in Jordan in two sizes and packages; 500ml (24 bottle pack) and 1.5 liters (6 bottle pack).

The launch of Riwa water comes as part of Coca-Cola's ongoing strategy to offer a wide range of choices of beverages to its customers.

Riwa water is non-carbonated, purified, and enriched with a unique balance of minerals and elements, such as Calcium, Sodium, Magnesium, Potassium, Iron, Fluoride, Bicarbonates, Sulphates, Chlorides, Nitrates and Silica with 6.5 pH.

'At Coca-Cola we are committed to offering people an increasing range of beverage choices to suit their tastes and needs. We are also committed to giving people the health information they need and providing them with nutritional beverages,' said Muhannad Al Turk, General Manager of Coca-Cola Bottling Company of Jordan.

'Riwa’s fresh taste not only provides you with an optimal balance of healthy minerals that keep your body radiant and vibrant, but also cleanses your body naturally of toxins, giving you the vitality for life. Drinking water is crucial! For a balanced and nutritional diet, a minimum of eight glasses of water a day should be consumed. This keeps the body hydrated, healthy, energized and fit,' added Al Turk.




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Notes and media contacts

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite. As well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.

For further information please call:
Suha Al-Khatib, Public Relation and Communication Executive, Action PR
Mobile: 079 6007771
Janeta Novakovic Posted by Janeta Novakovic, Assistant News Editor
Tuesday, February 27 - 2007 at 13:35 UAE local time (GMT+4)

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