APTEC signs up with Nortel as distributor for Middle East

Amanulla Khan, Nortel's Distribution and SMB Manager said "Aptec was selected based on Nortel's stringent measurement criteria including reseller reach, credibility, history in distribution, pre-sales and post-sales technical resource, stocking points, financial strength and credit facilities to the resellers"
"Aptec has been trained and certified by Nortel before they could become a full fledge distribution partner and are now ready to take Nortel's SMB offerings to the market place and support resellers on Notel SMB solutions" he Added.

"We are all excited about this new partnership, we look at it as a challenge as Nortel is a very well known brand in Corporate /Enterprise Channel segment, now introducing the Distribution model as well as tackling SMB / SME Channel is where Aptec can add value to the Nortel business,"

said Bahaa Salah, Managing Director, APTEC Distribution Fz.

Nortel & Aptec will be running reseller road shows in March'07 to educate resellers on Nortel's SMB Voice and Data solutions and SMB partner program which will differentiate their resellers in the crowded market place and improve reseller profitability. Selected reseller partners will be invited to join Notel's SMB partner program. The First being held on the 12th March 2007, in Dubai, UAE.
Resellers will be supported through regular technical training and certification programs, pre-sales and post-sales technical support, promotions, rebate programs and marketing support. Nortel will also launch lead generation initiatives and end user business development programs.

End users choosing Nortel solutions will benefit from a very powerful future proof solution which is easy to install and manage and delivers real and measurable business benefits which goes straight to the bottom-line giving virtually immediate return on investment. 65% communication cost reduction, improved employee productivity, mobility and customer service being amongst the other benefits.