The Dusit Dubai appoints Dubai based marketing company

On a worldwide scale, Dusit Hotels and Resorts are responsible for overall supervision of international marketing and PR support for Dusit Dubai. For its part, Fusion Marketing Management's role will be to keep the hotel attuned of the requirements in these areas primarily in its home GCC market.

Fusion Marketing Management will work with Dusit Dubai to launch a comprehensive awareness campaign for the hotel throughout the GCC. This campaign will strengthen the brand's image and increase awareness of the hotel's philosophy and services driving revenue for the hotel. In addition a high visibility advertising campaign will be launched into the GCC press.

Again, the local campaign will be strengthened by the new Group International Advertising Campaign to be launched by Dusit Hotels & Resorts in early January 2003.

"Locally, we have aligned with Fusion Marketing Management because of their contacts and extensive knowledge of the hospitality industry," said Dusit General Manager Michael P. Tiplady. "With an impressive team, Fusion has built coveted relationships with high-profile decision-makers. These relationships will help to open doors to new customers and new business partnerships while spreading the news of our product to the widest audience possible."

Nicki Page Director of Fusion Marketing Management said "Our mission involves assigning the brand, marketing and support services teams on high-value programs designed to drive more revenue to the Dusit Dubai "

The epitome of Royal Thai Hospitality, under the auspices of Dusit Hotels & Resorts, the Dusit, Dubai is a member of Dusit Hotels & Resorts, one of the most prestigious hotel groups in Asia, a founding member of the Asian Hotels Alliance (AHA) and recipient of top hospitality industry awards, more recently the Adams Business Media Group in New York Award in the Best International Hotel Category and top ranking in the Asia's Most Admired Companies (AMAC) and The Review 200 Award.

Situated in the heart of Dubai, Dusit Dubai is a stunningly designed new hotel that combines the latest in luxury amenities with traditional Thai hospitality.