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Monday, November 9 - 2009

Apple's solutions to prominently feature at CABSAT 2007

  • United Arab Emirates: Sunday, March 04 - 2007 at 16:36
  • PRESS RELEASE

Arab Business Machine Ltd. (ABM), Apple's Independent Marketing Company (IMC) in the Middle East, are rigorously preparing for a comprehensive participation in the Middle East's leading electronic media & communications event, CABSAT 2007.

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The event is currently in its 13th annual edition, and is being held at the Dubai International Convention and Exhibition Centre from 6th to 8th March 2007. ABM looks forward to utilizing this event as an opportunity to showcase Apple's end-to-end range of hardware and software products for the media and broadcasting industry.

For the key event, ABM is working closely with partners to rightly exhibit Apple's leading solutions and to demonstrate a total technology solution for media organizations and broadcasters. As an annual event, CABSAT will provide ABM and their partners with access to decisions makers, and a platform to network, exchange ideas, debate and explore business opportunities and strategies.

Detailing ABM's participation in the upcoming event, Dr. Elias Abou-Rustom, General Manager, Arab Business Machine Ltd. said:
"We are definitely looking forward to a highly productive participation in this year's CABSAT. As we continue to participate in the important regional event, we are keenly coordinating with key partners to ensure a successful and comprehensive session in 2007. Of course, through this event, our objective is to reach out to the professional audience and to demonstrate a complete solution for the media and broadcasting industry based on Apple's unique technology."


At CABSAT 2007, Apple solutions will be present in multiple stands showcasing different solutions by various partners. ABM is partnering with Pro Technology in demonstrating several Apple products. This includes software products such as Final Cut studio for Film and video editing and Logic Pro for music and audio production.

At the same stand, ProTechnology will also display various types of Macs, including the hugely popular, end-to-end solution comprising of the Mac Pro with Apple displays, and the Xserve and Xserve RAID for server services and storage.

Apart from that, ABM will also demonstrate the features of Apple's services through Applied Digital Media Services (ADMS). The partner firm will be providing demonstrations and classroom training on FCS through a certified professional in an Apple-centric environment.

Lastly, Apple's hardware and Final Cut pro software will also be present at the Sony and Delat stands, explaining key factors such as integration and performance with technology from Sony and Delat.
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Notes and media contacts

About Arab Business Machine Limited:
Arab Business Machine Ltd (ABM) is Apple's Independent Marketing Company (IMC) for the Middle East region. They also provide consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).

ABM sells directly through its network of Distributors, Resellers, VARs (Value Added Resellers) & Retailers in the following countries: 'Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia'.

The company is a member of the multinational MDS Group (www.mdholdings.com)

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Center and iPod are the trademarks of Apple. Other company and product names may be trademarks of their respective owners.

For further information, please contact:
Joe Sfeir
Product Marketing Ltd.
Arab Business Machine
Tel: 04-2233438

OR

Anilesh Kumar
Account Manager
SAHARA
Tel: 050-4573702

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