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Tuesday, November 10 - 2009

E-Vision unveils new brand identity

  • United Arab Emirates: Tuesday, March 06 - 2007 at 13:50
  • PRESS RELEASE

E-Vision today announced a fresh new brand identity on the first day of the Middle East Cable, Satellite, Broadcast, and Communications Exhibition (CABSAT 2007) in Dubai. Its corporate identity was unveiled to visiting dignitaries by E-Vision's CEO, Humaid Rashid Sahoo.

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E-Vision is now recast in lower case in a more colourful and friendly format with the logotype "part of etisalat" included for the first time. The new logo and graphic elements will be leveraged through all marketing collateral and existing customer touchpoints of E-Vision. The logo conveys E-Vision's customer-centric approach in providing wide varieties of entertainment for the entire family and will complement the new brand identity of Etisalat, the parent company.

"We believe the new brand identity at E-Vision will resonate with our customers. It clearly promotes our core values which are now clearly aligned with those of Etisalat," said Humaid Rashid Sahoo, E-Vision's Chief Executive Officer.

"Etisalat and E-Vision have both established competences and values, which are synergistic. The inclusion of Etisalat within our logo emphasizes the size and strength of E-Vision which we have not expressed previously. Etisalat provides great advantage to E-Vision and we are proud for both brands to stand side-by-side."


E-Vision since its inception has created a new benchmark for compelling cable entertainment in the UAE and will continue to innovate in its role as the premier cable entertainment provider. E-Vision will also leverage Etisalat's pioneering use of technology and distribution to support and respond to the needs of customers.
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Notes and media contacts

Press release issued by Corporate Communications Department - Etisalat
For further media information, please contact:
Ahmed Bin Ali, Vice President Corporate Communications
Tel: 02 6182173
Fax: 02 6334448

About E-Vision:
E-Vision was established in April 2000 as the cable television provider for the UAE, and is a subsidiary of Etisalat. E-Vision's services currently reach 300,000 homes across five emirates: Abu Dhabi, Dubai, Sharjah, Al Ain and Ajman, covering over 500,000 citizens.

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