"We believe the new brand identity at E-Vision will resonate with our customers. It clearly promotes our core values which are now clearly aligned with those of Etisalat," said Humaid Rashid Sahoo, E-Vision's Chief Executive Officer.
"Etisalat and E-Vision have both established competences and values, which are synergistic. The inclusion of Etisalat within our logo emphasizes the size and strength of E-Vision which we have not expressed previously. Etisalat provides great advantage to E-Vision and we are proud for both brands to stand side-by-side."
E-Vision since its inception has created a new benchmark for compelling cable entertainment in the UAE and will continue to innovate in its role as the premier cable entertainment provider. E-Vision will also leverage Etisalat's pioneering use of technology and distribution to support and respond to the needs of customers.
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Posted by Anne-Birte Stensgaard, Senior News Editor
