In addition, Zee Arabiya will film, produce and air a "reality TV show" based on Junkyard Groove's preparation for DDRF 2007.
Commenting on Zee Arabiya's support for Junkyard Groove, Manoj Mathew VP - Marketing & Corporate Communications Real Media - Zee Network said, "We are thrilled to have Junkyard Groove as the official band for Zee Arabiya to inaugurate the upcoming festival. This is a very talented group and I foresee them reaching great heights in the world of rock music. The Dubai rock festival is a great platform for them to showcase their talent in the presence of some of the most distinguished rock bands in the world. Our support for them is completely in line with the channel's mission, to become the voice of today's generation youth in the Middle East".
Zee Arabiya is expected to film various grooming sessions for the band during their stay in Dubai, prior to the DDRF. Participating in this "making of the band" will be
Ameeth Thomas on vocals/Rhythm, Craig Maxworth on Bass, Jeremiah John on the skins and Axeman Siddharth.
Elias Mouawad, Director Special Projects of Real Media-Zee Network said: "Desert Rock is all about bringing artists, audiences and supporters together in a dynamic, unique and highly interactive environment which is geared to promoting the very best in live rock music. Such a platform is perfect for Zee Arabiya to promote its own vision of developing local musical talent in the region".
This year, the Desert Rock will be a 2 day event with a line up of 10 international bands in total including Iron Maiden, Prodigy, Stone Sour, In Flames, Mastodon, Lauren Harris, Robert Plant and the Strange Sensation, Incubus, The Bravery, and Prime Circle.
Since its inception in 2004, DDRF has now become known - locally, regionally, and internationally - as the Middle East Annual Rock Festival. The event will also have additional attractions to keep fans busy and entertained throughout the day including, among other things, crazy rock hair designers, temporary airbrush tattoo artists, graffiti boards for budding artists to make their mark, and vendors of various rock paraphernalia.
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Zee Arabiya and Creative Kingdom Records, USA, present the Dubai Desert Rock Festival
- United Arab Emirates: Wednesday, March 07 - 2007 at 12:19
- PRESS RELEASE
Junkyard Groove, Zee Arabiya's winning band during Shamal 2006, is set to perform the opening act at the upcoming Dubai Desert Rock Festival (DDRF) on March 9-10.
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Notes and media contacts
To enter a competition to win free tickets to the festival log on to http://www.zeearabiya.com.About Real Media - Zee Network
Real Media - Zee Network is the regional arm of Zee Network & Essel Group. It spearheads its activities in Middle East, Northern Africa & Pakistan. Real Media & Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production & distribution of films; music publishing; theme parks; entertainment zones; multiplexes; long distance education and the creation of animation software.
The network today has an estimated reach of over 350 million viewers in over 120 countries including all major markets such as Asia-Pacific, Middle East, United Kingdom, United States of America, Africa, Caribbean Islands, Australia and Canada.
About Zee Arabiya
Zee Arabiya is Zee Network's dynamic, unconventional new youth television channel and the network's first customized channel for the Arab region. Launched in 2005, the channel's footprint covers Middle East, North Africa and Pakistan. It is a free-to-air channel available on Nilesat; it can also be received through E-Vision, First Net, Show Time, Al Awael, and Pehla. In total, the channel reaches more than 60 million households.
The channel's chic and trendy programming is aimed at the increasingly diverse Arab youth and can equally appreciate artistes like Nancy Ajram, Elissa, Limp Bizkit, Nusrat Fateh Ali, Beyonce, Shakira, Raghav and the likes. The programming includes non-stop music blocks, interactive and SMS request shows, interviews with celebrities, entertainment news and vignettes covering a wide spectrum of topics such as fashion, cars, extreme sports, gaming, fitness, reality shows, concerts, and much more.
For more information, please contact:
Nadia Ejaz/ Rabie Al Faqih, PanGulf PR,
Tel: +971-4-295 3456;
Fax: +971-4-295 1027
Posted by Lara Lynn Golden, News EditorWednesday, March 07 - 2007 at 12:19 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue May 01 2007.
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