One billion in India depend on agro-economy

Although Indian exports of agricultural and processed foodstuffs to the Middle East reached over US$ 1.3 billion in 2006, a third of their total agro-exports, 60 per cent of total agricultural output is designated for self-sufficiency. Improvements in efficiency and new overseas markets would benefit around one billion Indian agricultural workers. In support the Indian food exporters and allied businesses are now gearing-up for AGRA Middle East, to further trade opportunities.

'The Indian government is now encouraging regional states to set up links between small farmers and major retailers such as the Reliance Retail project in Punjab to create rural centres, handling farmers' produce. These hubs help to deliver better quality produce at competitive prices, which can then be shipped to domestic, as well as potential overseas markets. AGRA Middle East with its Pan Arab footprint will provide a critical platform for Indian agricultural and food related manufacturers and suppliers to develop new markets,' commented Michael Hanlon, Exhibition Manager for AGRA Middle East at IIR Middle East.

Established for over 10 years, AGRA Middle East, which takes place at the Dubai International Exhibition Centre (DIEC) from 17-19 April 2007, is attracting major industry support from India. The Confederation of Indian Industries (CII), Indian Poultry Equipment Manufacturers Association (IPEMA) and the Kerala State Export Development Council (KEREXIL) have all confirmed participation at various levels. The CII are attending with a 15-20 strong trade delegation and KEREXIL will be exhibiting with numerous Keralite companies. Other Indian state governments and up to 40 Indian exhibitors are also expected to be in attendance.

Overall, AGRA Middle East is expecting more than 100 companies from over 25 different countries, with visitor registrations from in excess of 40 countries. At the trade show, the biotechnology industry will be in focus with the latest innovations on display. Other international companies such as leading technologists Cargill and Alltech from US and Singapore's Zagro, will also participate. The exhibition will also highlight the latest scientific developments in pest control, crop cultivation technologies & machinery, landscaping, irrigation systems, horticulture, fertilizers & agrochemicals.

Running concurrently the four distinct, yet closely linked, industrial sectors at AGRA Middle East have been drawn together to create one comprehensive and power-packed platform. The event showcases the latest advances in Agriculture & Irrigation, Animal Husbandry & Poultry Farming, Floriculture & Horticulture plus Fisheries & Aquaculture.

The event is supported by the UAE Ministry of Environment & Water, Arab Authority for Agricultural Investment & Development (AAAID) and the Dubai Chamber of Commerce & Industry (DCCI).