McAfee, Inc. launches new McAfee rewards programme in EMEA

In response to feedback from the channel partners, McAfee is introducing a new McAfee Rewards Visa card, which rewards will be credited to. The new programme will allow channel partners to spend their rewards in any store in the world that accepts Visa payments (including online stores).

"Under the old voucher-based system, partners felt that there was a long lead time between the approval of their deals and actually receiving the rewards to spend," said Samer Malak, Channels Manager McAfee Middle East. "The vouchers could only be used at specific stores, whereas the new Visa debit card enables channel partners to redeem their rewards at a vast range of retail outlets. We hope to show how committed we are to our channel partners by providing a reward scheme that offers more flexibility and choice."

The new programme will be named 'McAfee Rewards - EMEA' and will be supported by a new website where members of the McAfee SecurityAlliance™ can freely access their account, track their rewards and stay up to date with the latest incentives and competitions. McAfee also plans to increase the number of products that will be eligible for rewards, providing channel partners with more opportunities to earn rewards. Full details can be seen at www.mcafeerewards.com.

The new programme will launch with a 'Monaco Grand Prix' theme, where partners will have the chance to win tickets for the 2007 Grand Prix in Monaco. McAfee will continue to run special promotions and competitions throughout 2007, such as the World Cup promotion held in 2006 and destination promotions such as trips to Iceland and Cuba.

McAfee will be monitoring the progress of McAfee Rewards - EMEA using periodic qualitative research, as well as quantitative research, to ensure that the program continues to meet channel partners' expectations.