Lacnor introduces new packaging

The facelift is aligned with the company's new corporate campaign, 'Live Life'. Lacnor's philosophy of making the most of every moment is reflected throughout the campaign and addresses consumers who believe in Living Life to the fullest.

Always striving to meet its consumer's needs and expectations, Lacnor has introduced a new pack design for its entire range of fruit and nectar juices, which includes Apple, Orange, Cranberry, Grapefruit, Pineapple, Mango, Fruit Cocktail, Guava and more. The juices are available in Tetra Pak cartons with a new easy-to-open closure which also provides spill-free pouring. 'Our industry is very dynamic; consumers are increasingly concerned about the fresh, healthy and nutritional benefits of our products. At Lacnor, fulfilling such requirements has always been, and will remain one of our main priorities. With this in mind, we conduct ongoing market research and product development to learn more about today's consumers' expectations. The new package design was a natural result,' said Smeha Fallakha, Marketing Manager at Lacnor.

Apart from the 'Live Life' corporate campaign and colourful new pack designs, Lacnor is also reviving its website to include interactive games, health tips and recipes among other features.

Lacnor's new pack designs have been made keeping in mind the familiar association with the brand. The new look captures the brand's essence with the new company philosophy. Lacnor consumers will continue to enjoy the same quality juices in a new attractive pack. The re-launch campaign is aiming at reaching new leadership levels in the local and regional markets.