Montblanc launches its Diamond Jewellery collection for the first time in the Middle East

The collection was unveiled at an exclusive event at the Grand Hyatt on 1st March 2007, in Dubai.

Attended by the senior management of Montblanc International as well as their primary distributors in the Middle East, Rivoli Group, the event saw the unveiling of 37 carats worth of diamonds as a representative sample of the key jewellery concepts from Montblanc's new collection.

At the centerpiece of this new development, is the Montblanc Diamond, a 6 carat diamond that is specially patented for Montblanc and is artistically cut to resemble the Montblanc star. It took eight years of research and development to create the optimum cut of "the Montblanc Diamond".

The collection consists of different design concepts including "La Dame Blanche" or The White Lady which combines the dazzling play of lights of white diamonds and black nephrite jade with 18 carat white gold; "Magie en Blanc et Noir" which works on the bewitching contrast of white and black pearls; and "Étoile Secrète", a series that is deeply rooted in Montblanc's roots in the art of writing where exceptional pieces of jewellery carry secret, individually engraved messages.

Mr. Lutz Bethge, Managing Director, Montblanc International dubbed the new collection as yet another milestone for the brand's commitment to excellence in craftsmanship and a celebration of more than 100 years dedicated to elegance.

The occasion was also graced by a rousing performance by Katherine Jenkins, the rising star of Western classical music and brand ambassador of Montblanc.

Originating from Wales, Jenkins is the only singer in musical history to simultaneously hold the first, second and third positions in the English classic charts, with her albums "Premiere" (2004), "Second Nature" (2004), and "Living a Dream" (2005).

Draped in Montblanc jewellery, a radiant Jenkins explained why she decided to join the likes of Nicholas Cage, Johnny Depp, and Julianne Moore who similarly support the prestigious brand: "I have always been a fan of Montblanc. To me it is the epitomy of grace and elegance and a unique combination of quality, design, tradition and master craftsmanship."

Montblanc operates in more than 70 countries and sells its products exclusively through its international network of authorized retailers, jewellers and over 360 Montblanc Boutiques worldwide.