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The prestigious award run by Dubai-based Gulf Marketing Review was presented to Gulf Air at a gala reception at Madinat Jumeirah in Dubai.
Gulf Air's FFP submission was based on the work done on the programme since 2003, from its re-launch with the new look and feel, enhanced benefits for members to continued communication to members and airline information, and offers such as the Million miles or 50 percent redemptions.
"Our Frequent flyer programme which was launched more than a decade ago has gone from strength to strength and we are delighted at this prestigious recognition which bears testimony our commitment to providing personal service to our customers," says Gulf Air Head of Marketing Shane O'Hare.
"We are pleased to receive this award as it focuses on the effectiveness of the work that was done to re-launch the programme and we are extremely thankful to our customers who made it possible for us to achieve this recognition."
Introduced in response to industry demands, the Gulf Effectiveness in Marketing Awards (GEMAS) aim to recognise marketing excellence, build industry understanding of what marketing excellence means and help individuals and organisations improve the quality of their marketing performance.
The awards are structured to acknowledge the depth and breadth of the marketing function. Categories apply to all companies, regardless of geographic location, industry or size.
Posted by Anne-Birte Stensgaard, Senior News Editor
