Oman Air promotes the Sultanate's tourism opportunities at ITB Berlin

The Exhibition is taking place at The Berlin Exhibition Center during the period 7th to 11th March 2007.

To highlight this important global event, Mr. Mohammed bin Mubarak Al Shikely, Oman Air's Senior Manger Marketing said, "Our annual participation in (ITB) Berlin activities aims to strengthen the Sultanate's presence on the world tourist map, bolsters ties with key world tourist decision-makers and players and also to promote Oman in European markets at large. ITB-Berlin will give a boost to the Tourism industry in Oman, keeping in mind the comprehensive strategy being consistently pursued by the Ministry of Tourism to boost the tourism sector and enable it to act as a key segment of the economy."

He reiterated, "ITB facilitates the development of tourism as it highlights the avenues of Tourism available in the Sultanate thereby demonstrating the government's support to investors operating in the areas of tourism. Participation in such major tourism exhibitions also facilitates our goals to raise the profile of Oman Air."

Senior Manger Marketing also added that ITB is considered a unique opportunity for Oman Air to promote its distinguished programs and packages and to assist tourists to discover Oman, specially the "Visit Oman Air pass" which offers an exclusive opportunity to visit the Sultanate from many cities in the AGCC countries such as Dubai, Doha and Bahrain in addition to the opportunity of visiting internal getaway destinations such as Salalah and Khasab. This package has witnessed high demand from Europe via our European travel and tourism approved representatives of the company.

Commenting on the occasion, Corporate Communications and Media department said with an allotted area of 160 thousand square meters, 10,923 exhibitors from 184 countries and regions, the 41st tourist exchange ITB Berlin 2007 is the ideal forum which represents the full continuum of global tourism at different levels and categories. This year's edition of the grand event is expected to attract more visitors compared with the past year's which was attended by 162,000 visitors, 60% of whom were business visitors. Oman Air is planning to play a recognizable role in increasing passenger flow to Oman by establishing connections with the most important tourist and commercial cities worldwide. Undoubtedly ITB provides an ideal platform for establishing new customer contacts and conducting business as it attracts high-ranking professionals with decision-making powers.