Acer conducts sales and marketing workshop with eye toward customer care, innovation

The purpose of the gathering was to bring together Acer's extended sales team and educate that combined force about Acer's latest product developments and marketing strategies, but also to impress upon them the importance of the value of genuine customer care and innovation in computing.

The workshop included a series of presentations by Acer's business development team which served to educate the channel about new product developments and solutions. The "Empowering People" AME Sales & Marketing Workshop was scheduled to coincide with the GITEX 2002, in Dubai.

The workshop was also meant to be a timely platform for the PC giant to showcase its new range of Altos servers, Veriton commercial PCs, Aspire multimedia home PCs, and next generation TravelMate notebooks, including the Tablet PC - TravelMate C100.

"The Annual Acer Sales & Marketing workshop in Dubai was a huge channel success and served as a springboard for our Q4 sales efforts, and those into the year 2003," said Krishna Murthy, General Manager, Acer Computer (M.E.) Ltd.

"Acer values customer care and innovation, and nowhere are these values more strongly communicated than at the channel level, where our extended sales force is customer-facing everyday across the region," added Murthy.

Awards-by-category were presented to individual channel partners by Emanuele Accolla, Managing Director, Acer Computer MEA and Krishna Murthy, General Manager, Acer Computer (M.E.) Ltd.

ENDS