The Sol Y Mar brand reborn

New look, same sunny concept. The new look is designed to better capture and communicate the essence of the brand's original vision, while reflecting the continued growth and dynamism of its resort destinations. The bright colors and contemporary styling of the new visuals convey friendliness and fun - two qualities epitomized by Sol Y Mar resorts.

Since the beginning, Sol Y Mar resorts have continued to appeal to all travelers wishing to embrace all aspects of Egypt. Each of its 14 resorts offers high quality service and affordable all-inclusive holidays - all at prime locations, with most overlooking the magnificent beaches of the Red Sea or the Mediterranean. It has also branched out into virgin territories including Safaga, the Western Desert and, soon, Almaza Bay on the Egyptian North Coast.

The Sol Y Mar experience provides resort holidays amidst the exotic beauty of Egypt, with its guests perfectly positioned to discover the stunning natural beauty of one of the world's most ancient civilizations - sun and sea along the coast, vast desert expanses and oasis tranquility. At Sol Y Mar, guests can enjoy a day by the beach with family, a drink by the pool with friends, and a romantic dinner at sunset. For the more adventurous, a diving course or volleyball game by the beach are appealing choices.

Focusing on distinction and guest satisfaction, Sol Y Mar resorts offer the latest in modern amenities throughout its network, exceeding 4,000 rooms. Sol Y Mar resorts are specially designed to provide direct access to a host of recreation, leisure, entertainment, wellness and sports facilities to meet the expectations of leisure travelers. From lazy afternoons afloat the peaceful river, to evenings on the tennis courts and romantic nights on the terrace, Sol Y Mar resorts deliver unforgettable experiences.

Available at all resorts, organized activities provide couples, families and children with the ultimate in recreational enjoyment, ensuring a fun and easy holiday from check-in to check-out. The company's reputation is built on a team of professional and dedicated staff, providing fine hospitality, attentive service with a smile and perfection in every detail.

With its new resort in Marsa Alam, the Sol Y Mar brand aims to expand to a total of 22 further resorts by the end of 2007. Sol Y Mar's new look is in the process of being rolled out, and will soon be ready to offer a unique point of entry to Egypt's travel destinations while refreshing the meaning of the word 'holiday'.