The offer to travellers from the region gives discount rates as well as a fourth night free when paying by Visa for three consecutive nights' accommodation at any of 23 properties in the Middle East and West Asia.
Le Meridien Getaways programme specifies up to 50 per cent discount off hotel rack rates, valid from the beginning of November until end March 2003, and covering properties in Bahrain, Egypt, Jordan, Lebanon, Saudi Arabia, Syria and the United Arab Emirates, as well as India.
The special 'Four for Three' offer is exclusive to Visa cardholders in the Middle East and can be booked by contacting Le Meridien toll-free numbers in the GCC or via travel agents.
According to Russel Sharpe, regional senior vice president sales & marketing for Le Meridien, the programme is ideal for both business travellers and those seeking a short break, offering excellent value for money at a range of resort and city hotels.
"In the region, we have a network of seven properties in the UAE alone, from the flagship Le Royal Meridien Beach Resort & Spa in Dubai to our new East Coast hotel - Le Meridien Al Aqah Beach Resort, opening December - while elsewhere we have a new resort in Luxor as well as hotels in Cairo, Beirut, Amman and Jordan."
Le Meridien Getaways are also valid for six hotels in key cities in India.
In addition, from December 1, Le Meridien is launching a worldwide winter discount programme valid at more than 80 hotels in 30 countries featuring properties throughout Europe, including the group's new hotel in Munich, as well as city and resort hotels in the United States, the Far East, Africa and the Indian Ocean.
Visa's regional marketing head, Premal Patel, announced another prong to the seasonal promotion : "To support launch the region-wide programme, a special interactive microsite, www.lemeridien-gateways.com has been established. The site gives news of Le Meridien and Visa in the region and allows room reservations online, with immediate confirmation for Visa card holders."
Patel also advised of a special competition with entry via the microsite or Visa's regional magazine, Mazaya : "Participants need to answer some simple questions correctly to enter a draw for a prize of two nights' stay at the fabulous Le Royal Meridien Bahrain."
The 'Royal Treatment' prize package comes complete with daily breakfast, one dinner for two, aromatherapy massage at the luxurious spa and Royal Sporting Club membership, as well as two return business class tickets courtesy of Gulf Air.
"Our annual winter programme offers a wealth of benefits this year, and following the success of a similar promotion last year, we expect this will be equally popular and successful in stimulating travel both around the region and internationally," concluded Sharpe.
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Le Meridien and Visa partner to offer travellers free rooms
- United Arab Emirates: Monday, October 28 - 2002 at 12:29
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A major winter promotion is being launched by luxury hotel group, Le Meridien, in conjunction with Visa International, the world's leading payment system, and more than 22 major banks in the Middle East.
Russel Sharpe, left, and Premal Patel launch the "Four for Three" promotion, held in conjunction with Visa and Le Meridien.
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Posted by Anne-Birte Stensgaard, News EditorMonday, October 28 - 2002 at 12:29 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / 4C.
This article was updated on Wed Sep 17 2003.
Notes and Media Contacts »
Due to a local government rate agreement, the 'Four for Three' offer is not available at Le Royal Meridien Bahrain. Reservations for all Le Meridien hotels worldwide can be made toll-free in Bahrain (800 541); Egypt (510 0200 800 288 4614, 02 from outside Cairo); Kuwait (244 0906); Qatar (0800 97110); Saudi Arabia (800 897 1412) and the UAE (800 4041).
Le Méridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners.
Details from www.lemeridien.com
Visa is the world's leading payments brand and the largest payment system worldwide. Visa-branded cards generate more than US$ 2 trillion in annual volume and are accepted at over 24 million locations around the world. The Visa organisation plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce - the ability to conduct commerce anytime, anywhere and on any type of device. The Visa web site is www.visa.com
Further information: Strategic Solutions for Le Meridien in the Middle East, tel. 971-4 391 5390.
For reservations, telephone +971 4 3313555
Le Méridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners.
Details from www.lemeridien.com
Visa is the world's leading payments brand and the largest payment system worldwide. Visa-branded cards generate more than US$ 2 trillion in annual volume and are accepted at over 24 million locations around the world. The Visa organisation plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce - the ability to conduct commerce anytime, anywhere and on any type of device. The Visa web site is www.visa.com
Further information: Strategic Solutions for Le Meridien in the Middle East, tel. 971-4 391 5390.
For reservations, telephone +971 4 3313555
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