In the categories of Print (864 entries), TV/Cinema (256 entries), Outdoor (247 entries), Radio (85 entries), Interactive (65 entries), Direct (140 entries) and Integrated (22 entries).
Using the same state-of-the-art electronic voting systems used by judges at the Cannes Lions International Advertising Festival and at the Eurobest Awards to ensure neutrality and integrity, 25 leading international creatives from 17 different countries will convene in Dubai in the next few days making up the three different juries that will set the creative standards for the region. The Integrated jury will be composed of members from both the Traditional and Direct & Interactive juries.
"We are delighted to have such a strong start to these new awards. It's a great introduction and endorsement of the region's desire to establish the definitive standard for creative excellence", said Philip Thomas, CEO of the awards. "We will continue to build on this successful launch providing the region with annual first-class awards", continued Thomas.
The first crystal Dubai Lynx trophies will be presented to the winners who will be revealed and honoured at the inaugural Dubai Lynx Awards Ceremony held at Dubai Media City Amphitheatre on March 19 2007.
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1679 entries compete at the inaugural Dubai Lynx
- United Arab Emirates: Tuesday, March 13 - 2007 at 08:15
- PRESS RELEASE
The organisers of the 1st Dubai Lynx, the advertising and communication awards honouring creative excellence across the Middle East and North Africa, announced that a total of 1679 entries from 15 countries will be competing this year.
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The 1st Dubai Lynx - The Middle East and North Africa Advertising Awards for Creative Excellence - will be held 19 March 2007 in Dubai, UAE.Presented by Cannes Lions International Advertising Festival in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC), The Dubai Lynx, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle Eastern and North African regions. After the inaugural award in 2007, the Dubai Lynx will be run in association with a new event "The Dubai International Advertising Festival" which will commence in 2008. This event will bring to the region a series of high profile seminars and other initiatives aimed at giving creative inspiration, learning and networking opportunities to people working in the region.
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai Lynx - Middle East and North Africa Advertising Awards
33-39 Bowling Green Lane, London EC1R 0DA, United Kingdom
Tel: +44-20-7239 3499;
Fax: +44-20-7239 3444
Posted by Lara Lynn Golden, News EditorTuesday, March 13 - 2007 at 08:15 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 30 2007.
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