The Ritz-Carlton Hotel Company, L.L.C. introduces redesigned website

"With more than 16 million unique visits to our web site in 2006, we wanted to offer our customers around the world the most user-friendly and innovative technology available on the Internet," explained Mr. Declan Hurley, Regional Director of Sales & Marketing Europe & Middle East.

Among the special features of The Ritz-Carlton web site redesign is the addition of over 1,000 specially shot images to showcase the 61 Ritz-Carlton Hotels worldwide, as well as the 35 new properties opening from Dublin to Doha. Detailed photos of hotel facilities, from guestrooms to meeting rooms will be available to view for consumers, travel agents and meeting planners.

In recognition of the growing number of customers requesting information from international destinations, the web site will offer global sites in Mandarin-Chinese and Japanese and Arabic in the near future, beginning in late March 2007. Both China and Japan are nations where The Ritz-Carlton is expanding its presence with new locations in 2007.

"Offering our web site in foreign languages enables The Ritz-Carlton to strengthen brand awareness among consumers for the many new hotels we are opening in Asia and globally." Explained Declan.

In addition to comprehensive information on hotels and their facilities, a new corporate web site www.corporate.ritzcarlton.com for The Ritz-Carlton includes important updates on initiatives including The Community Footprints corporate philanthropy program, highlights from the award-winning Ritz-Carlton Magazine, and The Leadership Center, with testimonials from clients about the educational programs available for executive training. A Career Section will include video feeds of ladies and gentlemen who work for The Ritz-Carlton explaining what they do and the types of career opportunities available with the hotel company as it expands globally.

Clients who utilize handheld devices including cell phones, Blackberry devices and other PDAs will, for the first time, be able to access a Ritz-Carlton mobile-specific web site. This site allows for easy access to hotel and restaurant phone numbers, addresses, and directions.

As The Ritz-Carlton web site was redesigned, there was a strong emphasis on providing sophisticated content delivery. While the new site contains considerably more information and data, the user will be able to easily control the amount of detail needed by just clicking.

In response to extensive customer focus groups and research, the newly redesigned Ritz-Carlton web site also includes a Destination Information section with information on, and links to, weather, local time and temperature, cultural attractions, currency tables, public holidays, visa requirements and modes of transportation.