First Mexx youth store opens in Oman

Mexx Youth portfolio includes MiniMexx, Mexx Kids and Mexx Junior for both boys and girls. The store offers a wide variety of fun, stylish and sharp clothing and accessories catering for boys and girls aged 9 months to 16 years. Mexx Youth philosophy is inspired to give parents the chance to choose comfortable and smart clothes to reflect their children's own personality and suit their lifestyle.

Chief Executive Officer, Jeremy Johnston outlines the plans for expansion across the region: "We are delighted that Muscat has been chosen to open the first Mexx Youth store in the region. Our plan is to open around twenty Youth stores across the Middle East within the next few years and to make this popular children's clothing brand widely accessible."

Mexx was founded in 1980 and since then, has grown rapidly and is now an internationally prominent company, employing close to 6000 people worldwide. Mexx products are sold in Mexx-owned stores, premium department stores, chain stores, independent stores, and the Internet. The Mexx philosophy is inspired by free-spirited, positive thinking individuals who are optimistic, open-minded, inspiring, nonconformist and fun.

The brand has developed its business and its presence across the Middle East region with 43 fashion stores in UAE, Oman, Qatar, Bahrain, Kuwait and KSA.