Mall of the Emirates Live unveiled

Building on the mall's impressive track record in presenting exciting family entertainment, this unique year-long entertainment initiative in partnership with Etisalat, will present a range of artists sourced from across the globe including acts from Japan, Russia, Australia, the middle-east and Europe are set to dazzle visitors and ensure their visit is a memorable one every night of the week.

"The mall is part of a growing new community and aims to provide a stimulating, exciting venue for free events in a city that is not known for a wide range of family entertainment options. Visitors to the mall expect a top-class retail offer but they also expect the mall to deliver an experience beyond simply great shopping," said Fuad Mansour Sharaf, General Manager, Mall of the Emirates.

"Mall of the Emirates prides itself on its unique and diverse entertainment offering which ranges from Ski Dubai and Magic Planet to CineStar and DUCTAC and now Mall of the Emirates Live."

Performances in the first month include 'Toss' an innovative juggling troupe direct from London's West End, 'Men in Coats' a breathtakingly imaginative cabaret act, 'Tziganka' an internationally lauded Russian dance troupe and 'Joji Hirota' a thrilling group of Japanese drummers. Each act is unique in its field and is making its debut in Dubai at the mall.

Commenting at the launch Ahmed bin Ali, Vice President of Corporate Communications, Etisalat said, 'Etisalat is happy to sponsor Mall of the Emirates Live as it is a great opportunity to add fun and entertainment to the community in which we operate. This is an exciting program and one which we are sure will help further enhance the international reputation of our country as a hub for tourism and innovation."

'This program is full of entertainment and fun which add value for the Mall of the Emirates family visitors. Mall of the Emirates Live provides a variety of programs to appeal to the community at large and this was one of the reasons we wanted to support this event. Etisalat has always put tremendous effort into supporting the UAE society through a variety of sponsorships and the participation in a number of social and economical activities.'

Mall of the Emirates Live runs from March 15th to early June and returns after Ramadan. Shows will be three times per day starting at approx 5.30 p.m. and will be free of charge. A custom built stage will be erected in the Galleria equipped with concert quality sound and light and fantastic views for customers from all levels of the atrium

"New acts will grace the stage every week to ten days' ensuring the schedule of events is kept fresh and exciting. This high quality, family-focused, multi-cultural entertainment initiative ensures that shopping is truly only the beginning at Mall of the Emirates," added Fuad.