Dnata Holidays launches luxury travel brochure

The brochure's product range reflects Dnata Holidays' new focus: Luxury holidays featuring premier resorts and hotels across 25 popular destinations. For an even greater variety of holiday options, discerning travellers can now visit the new website, www.dnataholidays.com or call (+971) 800 8118, where a wider range of premium properties and resorts are available. The website will allow travellers to view products from the brochure and research their holidays as well being able to view regularly updated special holiday offers. Additionally consumers will be able to email for a quote or to book and are able to download the new 2007 brochure online. Later this year, the site will be enhanced to allow customers to purchase their holidays directly from the site.

Nick Sheppard, Manager Dnata Holidays said: "We're extremely excited about the new brochure, a great deal of research and effort went into creating this unique offering. We wanted to differentiate ourselves and we realized that there was a demand in the market for this type of product which wasn't being served adequately - which is why we've produced something very specialized. This is not just a new catalogue, it is brochure which consumers will want to read time and time again."

The attractive brochure is designed to resemble a picture book and encourages travellers to visit the Dnata Holidays website to research more on the destinations and hotel properties such as: number and types of rooms, number of swimming pools, types of restaurant, spa details, weather reports and getting about. But what is most important to today's traveller is Dnata Holidays' choice of tailor-made options. Discerning travellers can build a holiday programme that meets their exact requirements.

The very visually- rich Dnata Holidays brochure, carrying the tagline "Unforgettable luxury holidays, just for you", covers bespoke properties from Africa, Australasia, Europe, the Far East, Indian Ocean, Indian Subcontinent and the Middle East, with expert recommendations for family, honeymoon, city and spa holidays.

Properties exclusively brought into this market by Dnata Holidays include three select hotels featured in the brochure from London, UK, the world renowned Claridge's & The Berkley and the momentous Rocco Forte's Brown's Hotel. From Italy, the brochure includes the refined and prestigious Bvlgari Hotel in Milan and in Venice, the elite Hotel Cipriani. For the Maldives, Dnata Holidays is proud to be the first to feature two properties, the barefoot luxury of Island Hideaway at Dhonakulhi Spa Resort & Marina and the newly opened Angsana Velararu. Within the Far East, the opulent Amanpuri in Thailand and the tranquil Pangkor Laut Resort in Malaysia have been introduced.

As part of the launch promotion, holiday makers can avail of a special 'early bird offer': those booking flights at least two months in advance of the travel to any hotel featured within this brochure will receive free travel insurance cover for two persons, for up to sixteen days. Passengers booking to travel in Business or First Class between 15 September and 15 December 2007 to any hotel featured within the brochure will receive a five per cent discount on the total holiday cost.

Dnata Holidays distinguishes itself in the market by investing heavily in keeping their staff as the leaders of travel advice. Many of Dnata Holidays' staff have visited the hotels and resort featured in the brochure. This allows them to give truly informed advice to travellers when they are booking their holiday. The site visits were also an excellent opportunity to learn about Dnata Holidays' new luxury offering and, more importantly, how to sell this exclusive product.