TOUCHMATE unveils world's smallest mobile phone-Diamond Cam Mobile TM-M800G

Measuring a mere 3cm x 9cm and weighing in at only 99gms, the mobile phone combines features such as mp3 and mp4 capability and USB support along with a fashionable Swarovski diamond crystal design. The company's latest offering is part of a strategic bid to tap the growing mobile phone market, which in the EMEA region is expected to grow by 12 percent in 2007 to reach 400 million units according to the latest IDC forecast.

"Our decision to enter the mobile phone market is part of a calculated business plan to capture a bigger market share. The expected rise in mobile units in the EMEA region presents a great market opportunity and with the launch of our Diamond Cam Mobile, we hope to address the growing demand for smaller yet stylish, feature-packed mobile devices in the Middle East," said Vasant Menghani, Managing Director, TOUCHMATE.

"TOUCHMATE has always enjoyed a healthy revenue turnout and today we have 35 million satisfied consumers around the world for our range of branded TOUCHMATE computers, accessories and IT peripherals. We already had an extensive research and development team in place and it was just a matter of time before we added mobile phones to our portfolio," added Vasant Menghani.

Compact and slim, the Diamond Cam Mobile boasts of built-in 128MB memory expandable by a T-Flash slot, speaker functionality, and dual USB and power chargeability. The phone also features a 1.3 MegaPixel camera, Color TFT Sharp screen and audio/video recorder. Available in golden and silver black colors, the ultra-handy phone is encrusted with an authentic Swarovski diamond crystal, engraved with an elegant flower design and comes in an exclusive leather packaging, which also includes an extra battery.

"The Diamond Cam Mobile, currently available at all TOUCHMATE outlets, Sharaf DG, CompuMe and Computer Centre-Sharjah. Diamond Cam Mobiles, targeted at the fashionable crowd who want to stand out with a feature-loaded yet uniquely designed phone, are the first series of mobile phones that we plan to launch in the region. Our future plans include the introduction of newer models and strategic partnerships with more major mobile retailers across the GCC. We are confident that our expansion will be met with success," concluded Menghani.