After selecting a shortlist of 388 ads from the 1679 entries submitted, the jury awarded a total of 111 Dubai Lynx trophies.
The Print category was the strongest with a total of 39 winners, followed by Direct with 22, 17 in Outdoor, 14 trophies were awarded in TV/Cinema, 12 in Interactive, there were 4 Radio winners and 3 in the Integrated category.
U.A.E. won the most awards (88) followed by Egypt, Lebanon and Saudi Arabia each taking home 7 trophies and Bahrain won 2.
The Print Grand Prix went to Saatchi & Saatchi Dubai for the Olay ad 'Undo'.
The Outdoor Grand Prix was awarded to JWT Cairo for the Lipton Green Tea ad 'Lipton Tree'.
Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Channel campaign 'Private Leson' and 'Hulk'.
The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial 'Females'.
Fortune Promoseven Dubai took home the Radio Grand Prix for the Chiquita Bananas campaign 'Eye of the Tiger', 'My Way', 'Smells Like Teen'.
The first Direct Grand Prix was award to TBWA\RAAD Dubai for the Standard Chartered Bank Account 'Quick Account' ad.
The jury decided not to give a Grand Prix in the Integrated category.
Saatchi & Saatchi Dubai were honoured with the first Agency of the Year trophy with JWT Dubai coming in second place and Team/Y&R in third.
25 top creatives from 17 countries met in Dubai last week to judge the First Dubai Lynx Awards.
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Dubai Lynx winners announced
- United Arab Emirates: Tuesday, March 20 - 2007 at 09:01
- PRESS RELEASE
The winners of the first Dubai Lynx Awards, the new leading creative advertising competition for the Middle East and North Africa, were revealed at the inaugural Awards Ceremony which took place at the Dubai Media City amphitheatre, attended by over 1200 guests.
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The winning work can be viewed at www.dubailynx.com\winners.The 1st Dubai Lynx - The Middle East and North Africa Advertising Awards for Creative Excellence - will be held 19 March 2007 in Dubai, UAE.
Presented by Cannes Lions International Advertising Festival in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC), The Dubai Lynx, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle Eastern and North African regions. After the inaugural award in 2007, the Dubai Lynx will be run in association with a new event "The Dubai International Advertising Festival" which will commence in 2008. This event will bring to the region a series of high profile seminars and other initiatives aimed at giving creative inspiration, learning and networking opportunities to people working in the region.
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai Lynx - Middle East and North Africa Advertising Awards
33-39 Bowling Green Lane, London EC1R 0DA, United Kingdom
Tel: +44-20-7239 3499;
Fax: +44-20-7239 3444
Posted by Lara Lynn Golden, News EditorTuesday, March 20 - 2007 at 09:01 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 30 2007.
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