Dubai Audio Center presents Loewe Pro College at Hometech Middle East 2007

The seminar has been designed by Loewe particularly for its global distribution partners, and it aims to ensure that same level of brand knowledge is acquired worldwide.

"Train theTrainer", the concept behind Pro College, is a simple yet excellent tool for providing a sound basis to perform and implement trainings from one salesman to an entire sales team.

"It's meant to educate the sales team in a holistic manner and generate appreciation for Loewe product philosophy. The programme provides in-depth knowledge about the features and advantages of Loewe's premium product lines as well as appropriate customer approach during sales ", says Aamir Anwar, CEO of Dubai Audio Center.

"The service itself is a key experience for consumers today, Pro College seminar contributes to improving the service presence and thus leading to greater business success", added Anwar.

The two companies have teamed up to set a purpose built home theatre room at the Dubai International Convention and Exhibition Center, so that features and benefits of products such as Loewe home cinema displays or audio systems could be demonstrated.

Visitors and exhibitors at the Hometech Middle East show will have the opportunity to learn, free of cost, from experts and experienced salesmen, how to install a Loewe TV set completely, as well as other equipment, in addition to enjoying the high performance home theatre and entertainment systems.

Loewe offers premium home media and home cinema solutions, audio systems, intelligent and fully integrated peripherals and unique and functional accessories. Through innovative technology, easy operation and sculpturesque design, Loewe products are renowned to deliver top quality entertainment.

Listed not long ago, by Arena, as one of the 5 best hi fi shops in the world, Dubai Audio Center is home to the world's most upscale, performant and technologically advanced home theatre and audio systems that have revolutionized the home entertainment.

From its beginnings (1992), Dubai Audio Center has established a high reputation, of remarkably high standard of personal service and has managed to thrive and strengthen this image. At their purpose-built showroom facilities on Sheikh Zayed Road, customers can experience high-end products in five listening studios on two floors.

Recently, the company broadened the scope of its services by adding custom installation of home cinemas, lighting control and complete home entertainment control systems.